Job Description: Social Media Coordinator

Job Description: Social Media Coordinator

The Carter Malone Group (CMG) is looking for a Social Media Coordinator to work with our team. CMG is a public relations, marketing, advertising and government relations firm. Reports to the President/CEO. This is a full-time position.

Social Media Coordinator Job Responsibilities:

  • Execute a results-driven social media strategy.
  • Develop and curate engaging content for social media platforms.
  • Assist in the creation and editing of written, video, and photo content.
  • Attend events and produce live social media content.
  • Maintain unified brand voice across different social media channels.
  • Collaborate with marketing team to create a social media calendar.
  • Monitor social media channels for industry trends.
  • Interact with users and respond to social media messages, inquiries, and comments.
  • Review analytics and create reports on key metrics.
  • Assist in the development and management of social media marketing and influencer marketing strategy.

The Carter Malone Group offers health, dental and vision insurance and a 401K.The work hours are 8:30 a.m. to 5 p.m., some after hours and weekends.

Social Media Coordinator Qualifications / Skills:

  • Passion for social media and proficiency with major social media platforms and social media management tools
  • Proficiency with video and photo editing tools, digital media formats, and HTML
  • Excellent social listening skills
  • Ability to understand historical, current, and future trends in the digital content and social media space
  • Strong copywriting and copy-editing skills
  • Top-notch oral and verbal communication skills
  • Impeccable time management skills with the ability to multitask
  • Detail-oriented approach with ability to work under pressure to meet deadlines

Education and Experience Requirements:

  • Bachelor’s degree in marketing or a related field
  • 1-3 years experience with B2C social media marketing or content development
  • Direct experience using social media management tools (Hootsuite, Sprinklr)
  • Experience with Microsoft Office (Excel, Outlook)
  • Experience with Adobe Creative Cloud (Photoshop, Premier Pro) or equivalent digital media editing tools a plus

Salary range – negotiable

Serious candidates should send a resume and cover letter to to the attention of Brittany Malone.

Job Description: Social Media Coordinator

Job Description: Assistant Account Executive

The Assistant Account Executive is responsible for mediating communications between The Carter Malone Group, the media, productions, and the community at large.

Assistant Account Executive Job Responsibilities:

Essential functions are listed in order of importance. Responsibilities include, but are not limited to the following:

  • Crafts and maintains a consistent ‘voice’ that accurately reflects the organization’s brand to be used across all communication channels
  • Writes and distributes news releases regarding CMG clients news and events
  • Plans, arranges and organizes interviews to promote CMG clients
  • Respond to requests for information from the media or designate another appropriate spokesperson or information source.
  • Establish and maintain cooperative relationships with representatives of community, consumer, employee, and public interest groups.
  • Confer with production and support personnel to produce or coordinate production of advertisements and promotions.
  • Monitors and documents media coverage and maintains media archives
  • Establishes and maintains effective working relationships with media representatives
  • Continually seeks out new media channels and opportunities
  • Responds to media requests for information or interviews in a timely manner
  • Assists with copy editing, speeches and letters for the organization as requested
  • Social media proficient

The Carter Malone Group offers health, dental and vision insurance and a 401K.The work hours are 8:30 a.m. to 5 p.m., some after hours and weekends.


  • Education:
    • Bachelors Degree in Public Relations, Marketing, Journalism, and English
  • Experience:
    • Work experience: 1-2 years of relevant work experience
  • Skills:
    • Computing: Proficient in Microsoft Office
    • Oral and written communication
    • Exceptional customer service
    • Practice discretion and confidentiality
  • Key Competencies:
    • Organization and strategic planning
    • Strong communication and creative writing skills
    • Problem analysis and problem solving skills
    • Practice discretion and confidentiality Problem analysis and problem solving skills
    • Judgment and decision-making ability
    • Initiative and flexibility
    • Confidentiality
    • Attention to detail and accuracy

Environmental Conditions and Physical Demands:

  • Employee must have use of a safe, fully functioning personal vehicle.
  • Employee must occasionally lift and/or move up to 15 pounds. The employee is required to stand, walk, climb and balance.
  • Employee spends a considerable about of time seated; working at a desk in front of a computer monitor. Manual dexterity sufficient to reach/handle items and work with the fingers.
  • Well-lighted, heated, and/or air-conditioned indoor office setting with adequate ventilation. Employee spends extended lengths sitting and working at a computer.
  • For events, standing and walking are required about 25% of the time; may lift and carry objects up to 15 lbs.; may climb stairs; may bend, twist, kneel, stoop and reach overhead.

Salary range – negotiable

Serious candidates should send a resume and cover letter to to the attention of Brittany Malone.

The Carter Malone Group, LLC Celebrates 20 Years in the Communications Industry

The Carter Malone Group, LLC Celebrates 20 Years in the Communications Industry

(MEMPHIS, TN – May 22, 2023) The Carter Malone Group, LLC (CMG), headquartered in Memphis, Tennessee with a satellite office in Jackson, Mississippi, is celebrating 20 years in the communications industry.

Founded in May 2003, the full-service public relations, marketing, advertising and government relations firm will celebrate its 20th anniversary on Thursday, June 1, 2023 at 5:00 p.m. at the Museum of Science and History at 3050 Central Avenue, Memphis, TN 38111.

“I am both humbled and grateful to have operated a successful communications and marketing firm for 20 years,” said Deidre Malone, President and CEO of The Carter Malone Group. “I opened CMG because I wanted to share my expertise with people and organizations who wanted to tell their stories. We are so grateful for our past, present, and future clients who have decided to work with a driven, trusted, and proven firm like CMG.”

As one of the Mid-South’s largest minority- and woman-owned public relations agencies, the award-winning firm has worked with a variety of local and national organizations and currently has a roster of more than 30 clients including the City of Memphis, Comcast, Ford, Bank of America, Tennessee Valley Authority, and the Memphis International Airport.

“The Memphis-Shelby County Airport Authority (MSCAA) congratulates The Carter Malone Group on 20 years of continued success,” said Scott Brockman, MSCAA President and CEO. “CMG has been a trusted partner since October 2019 and has been instrumental in taking our marketing efforts to greater heights.”

In 2022, The Carter Malone Group received national recognition as they were named the Minority Marketing and Communications Firm of the Year by the U.S. Department of Commerce and Minority Business Development Agency.

“As a member of The Mid-South Minority Business Continuum, I have seen Deidre and her team go the extra mile for their clients and continue to strive for success,” said Jozelle Booker, operator of the Tennessee MBDA Business Center and President/CEO of The MMBC Continuum. “We are so proud of our member and Business Center client and cannot wait to celebrate the firm’s 20 years of business.”

To learn more about The Carter Malone Group, visit

About The Carter Malone Group

The Carter Malone Group, LLC is a full-service public relations, marketing, advertising and government relations firm located in Memphis, Tenn. The award-winning firm is known for creating integrated marketing communications campaigns that yield measurable results. For more information on the firm, visit

MVP3 Announces Major Projects and New Partnerships

MVP3 Announces Major Projects and New Partnerships

(MEMPHIS, TN – May 12, 2023) MVP3 Entertainment Group CEO/Founder Marie Pizano is bringing Hollywood to Memphis. At a news conference today, MVP3 announces the development of three films and two documentary projects, a partnership with World Wide Radio, the launch of MVP3 TV Network and the MVP3 Foundation focus.

“We are proud to announce MVP3 will produce the film ‘Hillbilly Bible’ and two documentaries ‘The Walter Bailey Story: The Man, The Icon and the Law’ and ‘A Society in Crisis: A Family Divided,’” said Pizano. “Our team is also launching a partnership with World Wide Radio on May 5th to air MVP3 radio programs. The station will also play the Top 40 hits from around the world. Our station will focus on all genres of music.”

Actor John Amos and his son, writer/director/producer K.C. Amos, participated in the news conference and shared their excitement over the projects. John Amos will act and narrate, and K.C. Amos will serve as a director on all three projects.

MVP3 Network is a new over-the-top (OTT) social video and multi-channel streaming network that launches Tuesday, May 30, 2023. There are no subscription fees. This is a pay-per-view platform. This network is fueled by ENDAVO, a video distribution automation platform. The categories include: food, science and technology, home and garden, music, radio, finance, community, international, medical, news and live streaming events, and more.

“I believe in Memphis and Shelby County and giving back to this community is important to me,” said Pizano. “I created the MVP3 Foundation as a way to create programs that will help educate, train and create job opportunities for students and provide assistance for those in need.”

To learn more about MVP3 Entertainment visit the website at

AFIRM Helps Low-Income Fathers Earn More While Becoming Great Dads

AFIRM Helps Low-Income Fathers Earn More While Becoming Great Dads

Memphis, Tenn. (March 21, 2023) – Most fathers want to be great dads. Low-income fathers sometimes feel isolated and unable to provide the emotional and financial support their children need. The AFIRM Program can change that.

AFIRM – A Father’s Involvement Really Matters – is a new program led by local non-profit Families Matter, working closely with Maximus, a leading employer and worldwide provider of government services. AFIRM is currently recruiting low-income fathers from Shelby County between the ages of 18 and 40, who are connected to Temporary Assistance for Needy Families (TANF) or who have a recent child support order.

AFIRM has three main goals:

  • Increase economic mobility – how much low-income dads earn over time – so they can support themselves and their families.
  • Increase capacity for healthy parenting so low-income dads are emotionally connected to their children.
  • Improve support for low-income dads so they can pay child support consistently.

AFIRM meets these goals by offering fathers a program focused on three main needs:

  • Career Building and Job Placement

Fathers can gain skills in a target industry sector that leads to high-wage careers. Along with training, the AFIRM Program offer internships, job placement and support for keeping jobs over time.

  • Fatherhood Coaching and Parenting Support

Fathers will learn healthy parenting skills in a Fatherhood workshop, a co-parenting workshop and a peer support group (by fathers, for fathers).

  • Help With Managing Child Support

The AFIRM program dispels myths and help fathers gain a fact-based understanding of what to expect in the child support system. It offers support for managing the process. It also helps fathers develop visitation plans, so they can see their children regularly.

Low-income fathers in Shelby County who want to learn more about the AFIRM Program should call 901-445-0115 or visit

 AFIRM is funded by the Tennessee Department of Human Services, TANF Opportunity Act.

Transforming Tennessee Together (T3) is an initiative brought forth by the TANF Opportunity Act. This initiative will help individuals, families, and the state of Tennessee by creating a new vision for Tennessee’s social safety net and is dedicated to helping low-income families grow beyond their vulnerabilities. The T3 initiative empowers all Tennesseans by partnering with local organizations to reach deep into their communities and work shoulder to shoulder with individuals and families, growing their capacity to take on life’s challenges and reducing their dependence on the social safety net.

Media contact: Deidre Malone, The Carter Malone Group, LLC, 901.409.9899 or

Memphis Non-Profit For the Kingdom Receives Multi-Year Grant from NBA Foundation

Memphis Non-Profit For the Kingdom Receives Multi-Year Grant from NBA Foundation

MEMPHIS, Tenn. (March 15, 2023) – For the Kingdom (FTK) is pleased to announce it is one of 31 non-profits across the nation to receive a grant from the NBA Foundation. FTK is a 100-acre camp, conference, and retreat center in the Raleigh area of Memphis. The gift is a multi-year investment to fund FTK’s Operation 38128 program.

Operation 38128 has established its LEAD Academy initiative, a cutting-edge program aimed at empowering young people aged 16-19 in the Raleigh community to become successful industry professionals. The initiative seeks to provide education, experiences, and opportunities that will equip them to live sustainable and independent lives. The apprenticeship pathways offer Culinary Arts, Agriculture, Cosmetology & Barbering, Construction, Multimedia Production, Entrepreneurship, Hospitality, and Coding. LEAD Academy will provide its students with long-term job placement opportunities with local businesses.

“We are thrilled to receive this grant from the NBA Foundation,” said Torrey Bates, Executive Director of For the Kingdom. “Preparing the youth of Memphis with skills, career readiness, and personal development that will last them a lifetime is vital. We are grateful to the NBA Foundation and the Grizzlies Foundation for their support which helps us expand our reach to serve more young people.”

“The purpose of LEAD Academy is to bring education and experience into alignment so that it can give students access to sustainable opportunities. Our primary focus is to develop these young people at their core internally so they can achieve success externally. We strive to enhance their abilities, prepare them for employment, and equip them with the skills to navigate life’s challenges“ said Summerjoy Scott, Leader of LEAD Academy.

Interested high school students can find program requirements and apply to join LEAD Academy in person or online at Applications will be accepted March 10-29 and the first term lasts from April-June.

For more information about For the Kingdom, Operation 38128, and LEAD Academy please visit

About For the Kingdom

For The Kingdom (FTK) is a 501 c(3) non-profit that has a 100-acre camp, conference, and retreat center set aside to represent God’s kingdom on Earth. For the Kingdom provides for self-development and life skills training for youth, preparing students with certifications and career opportunities. We seek to be a place where God’s shalom resides and where all can find a place of prayer, adventure, laughter, bonding, unity, and retreat from the storms of life. For information about FTK, please visit

United States Football League Hosts Free Youth Skills Football Camp  at Simmons Bank Liberty Stadium

United States Football League Hosts Free Youth Skills Football Camp at Simmons Bank Liberty Stadium

Memphis, Tenn. (March 21, 2023) – The United States Football League (USFL) will host its first Memphis Youth Skills Camp on Sunday, March 26, 2023 at Simmons Bank Liberty Stadium. The camp is from 2 p.m. to 5 p.m. and participants will have an opportunity to learn from the experienced coaching staff and players from the Memphis Showboats and the Houston Gamblers.

Participants will learn how to incorporate individual and team drills into offensive and defensive strategies. This camp is about football, character development and honing leadership skills for youth.

Registration for the camp is open now through Eventbrite. Space is limited to only 250 campers this year. All participants must register through that platform. Parents/Guardians are responsible for transportation to and from the skills camp. The deadline to sign-up is Thursday, March 23 by 5 p.m. Space is limited.

The Eventbrite Link to register for the camp is

For more information or if you would like to interview someone about the camp, contact

Brian Malone, The Carter Malone Group, LLC, 901.834.2847 or or Deidre Malone at 901.278.0881.

About the United States Football League (USFL)

Fun, fast, and physical, the USFL is a fan-first, stand-alone major professional spring football league. Run by experienced football leaders, the USFL’s successful first season finished July 3, 2022, at the Pro Football Hall of Fame Village in Canton, Ohio, with the Birmingham Stallions winning the championship by defeating the Philadelphia Stars, 33-30. FOX Sports and NBC Sports are official media partners, presenting all 43 regular- and postseason games for the eight-team league. Former NFL Dallas Cowboys player and current FOX NFL analyst Daryl Johnston is USFL Executive Vice President of Football Operations. Former NFL Vice President of Officiating and current FOX NFL analyst Mike Pereira is USFL Head of Officiating. “United By Football” for fans of America’s favorite sport, USFL Season 2 kicks-off April 15, 2023. For scheduling and ticketing information, visit and follow on Twitter, Facebook, Instagram, YouTube, and TikTok.

Joyce Watkins named Changemaker by Tennessee Titans and is headed to the Super Bowl as a guest of the Titans

Joyce Watkins named Changemaker by Tennessee Titans and is headed to the Super Bowl as a guest of the Titans

NASHVILLE, Tenn. (February 7, 2023) – The Tennessee Titans have chosen Joyce Watkins as their NFL Inspire Change Changemaker Award winner for the 2022-23 football season. In January 2022, after tenacious work by the Tennessee Innocence Project, 74-year-old Watkins was exonerated after spending almost three decades in prison for a crime she did not commit. Now, Watkins serves as a spokesperson and activist, bringing awareness to wrongful convictions.

For this football season, the NFL established the new Inspire Change Changemaker Award. Each NFL team selected a “changemaker” who is making a difference in their community through social justice work, either as an individual or along with a non-profit organization. As part of this award, the Tennessee Titans will donate $10,000 to the Tennessee Innocence Project. The Titans will also give Watkins an all-expenses-paid trip for two to the Super Bowl this weekend.

Watkins was also named the Wesley Mortgage Community Hero in December by the Tennessee Titans. She received 14 tickets to the Christmas Eve Titans game in Nashville. They shared her story on the big screen to educate the crowd and help others who are still in prison because of wrongful convictions.

“Joyce’s heartbreaking story of strength and perseverance is something everyone needs to hear,” said Jessica Van Dyke, Executive Director and Lead Counsel for the Tennessee Innocence Project. “There is no better gift in life than helping someone get their life back. We are so pleased that the Tennessee Titans chose to honor Joyce, and their monetary gift will help us free other innocent men and women currently in prison.”

Watkins is the first Black woman to ever be exonerated in the state and only the third woman in Tennessee history. Senior Legal Counsel Jason Gichner led the Tennessee Innocence Project team, which collaborated with the Davidson County District Attorney’s Conviction Review Unit, to pursue justice in this case.

Watkins and her boyfriend, Charlie Dunn, were wrongfully convicted of aggravated rape and felony murder in the 1987 death of her 4-year-old great niece. An investigation by the Tennessee Innocence Project and a report on the case from the District Attorney’s Conviction Review Unit brought the case back to court. Last January, both Watkins and Dunn were exonerated, cleared of all charges, and declared innocent. Watkins spent 27 years in prison and was released on probation in October 2015. Dunn died of cancer in prison after learning he was going to be released on parole. He never saw his name cleared.

Watkins said: “I always knew that one day I would get out. I would pray and ask God to put somebody in my life to help me prove my innocence, and it, too, came to pass.” She credits the Tennessee Innocence Project with her exoneration, especially Gichner, her lead legal counsel.

Titan videos of Ms. Watkins.

Tyre Nichols: A Message from The Carter Malone Group’s President/CEO Deidre Malone

Tyre Nichols: A Message from The Carter Malone Group’s President/CEO Deidre Malone

As a mother of two adult African-American sons and a grandson, I am saddened beyond words at the death of Mr. Tyre Nichols. I would like to express my deepest condolences to the family of Mr. Nichols. His mother, Mrs. Wells, has shown strength beyond measure as she fights for justice for her son. His senseless death is a reminder to all of us that real police reform is essential. For those who feel that police reform should be managed at the state level, I disagree. Passing the George Floyd Justice in Policing Act will provide a national standard that all police departments can follow. One aspect of the proposed bill creates a national registry, the National Police Misconduct Registry, to compile data on complaints and records of police misconduct. It also establishes new reporting requirements, including regulations on the use of force, officer misconduct, and routine policing practices.

I attended a church service on Sunday where the pastor referred to how events happening here in Memphis have forced us into the national and international spotlight. The first was the assassination of Dr. Martin Luther King and now the brutal murder of Tyre Nichols. My hope and prayer is that through our grief, despair, and advocacy, finally federal laws are enacted to prevent another mother from grieving over the senseless murder of her child.

Rest in Peace Tyre.

Deidre Malone
The Carter Malone Group

Shante K. Avant named new President and CEO of the Women’s Foundation for a Greater Memphis

Shante K. Avant named new President and CEO of the Women’s Foundation for a Greater Memphis

(January 4, 2023 – Memphis, TN) The Board of Directors of the Women’s Foundation for a Greater Memphis (WFGM) is pleased to announce the selection of Shante K. Avant as its new President and CEO effective January 1, 2023. Avant, WFGM’s Vice President, will succeed Ruby Bright who retired on December 31, 2022, after leading the organization for 22 years.

“It goes without saying that after a five-month national search and interviewing many candidates, I and the members of our Board of Directors are absolutely thrilled that we determined that Shante was the most qualified candidate to serve as our new President and CEO,” said Marcia Bowden-Marche’, M.D., Co-Chair of the WFGM Board of Directors.

Avant has served the nonprofit sector for more than 26 years. She joined the Women’s Foundation as the Director of Grants and Programs in 2008. In 2011 she was promoted to Vice President and played a critical role in overseeing day-to-day operations, building relationships with community partners, and collaborating with local and national partners.

“In Shante K. Avant, we have chosen a proven leader with a deep understanding of how the Foundation operates and clear vision for the future. Shante possesses the qualifications and expertise to grow the Women’s Foundation into an even greater, more successful organization to create a lasting impact in the Memphis community,” said Gina Brewer, Co-Chair of the WFGM Board of Directors.

As President and CEO, Avant will oversee fundraising, operations and programming to ensure the organization is fulfilling its mission of encouraging philanthropy and fostering leadership among women while supporting programs that enable women and children to reach their full potential.

“I could not be more grateful to accept the position as President and CEO of the Women’s Foundation for a Greater Memphis. WFGM is an important resource for women and children in our community. We have supported thousands of Memphis residents and watched so many thrive. I am honored that I was chosen to lead this organization into the future,” said Avant. “Each morning, I wake up thinking about new ways to help the organization as we work towards ensuring economic securities for the women and families in Memphis. I am committed to working with our staff and board to take the organization to the next level.”


Shante K. Avant is a native Memphian and holds a B.A. in Psychology and a M.S. in Social Work from the University of Tennessee, Knoxville. She is affiliated with the Women’s Funding Network, Ford Foundation Fellowship, and a member of the University of Memphis’ Social Work Community Advisory Board. Avant currently serves as a Shelby County Commissioner representing District 5. She previously served on the Memphis-Shelby County School Board for nine years and was elected board chairman in 2017.


For more than 26 years, the Women’s Foundation for a Greater Memphis (WFGM) has played a major role as a backbone organization aligning people, securing resources, and coordinating community-based services through a Two-Generation Approach to reduce poverty. The mission of WFGM is to encourage philanthropy and foster leadership among women and support programs that enable women and children to reach their full potential.