The Carter Malone Group, LLC (CMG) worked with The National Civil Rights Museum’s (NCRM) Communications team to develop and implement an integrated marketing communications strategy for the grand re-opening of the museum February 1 – March 4, 2014.

CMG was responsible for: concept, development, execution, marketing and public relations. There were a number of events associated with the re-opening that CMG was responsible for that included: the NCRM Drop the Mic Poetry Slam; the 50th Anniversary of the Civil Rights Act; the Breaking of the Chains Grand Re-opening Ceremony and Community Day.

CMG accomplished the defined goals of the plan: to increase national awareness; reintroduce the NCRM to target audiences through an integrated marketing communications; develop special events to increase museum memberships; and recruit and retain corporate partners.

The earned broadcast, print and online placements returned more than 900 placements on major network affiliates (ABC, CBS, FOX, and NBC) and other national and local networks for a promotional value that exceeded $1.3 million.