by The Carter Malone Group LLC | Apr 18, 2013 | CMG News
Also Taps The Carter Malone Group as its Agency-of-Record
A new website that depicts the African-American experience, promotes community involvement and encourages artistic expression via public access television, is set to go live within a few days.
The website is being developed by The Carter Malone Group (CMG) for Memphis Urban Television 1, or MUTV1, as an extension of MUTV1’s commitment to the African-American community and as an additional outlet for its programming on Comcast Channel 31.
“The website is a means of expression for viewers who’re looking for good, quality programming on public access television,” said Dr. Ivory Taylor, chairman and CEO of TBJ-Media Communications Group, LLC, which operates MUTV1.
The website address is www.mutv1.com.
“We hope this website and the programming contained therein is reflective of the everyday living and thinking of the people in the Mid-South community, or the demographics that we serve,” said Taylor, also the owner of Taylor Brown Pharmacy.
Eddie L. Jones, director of Television & Broadcast Programming, echoes Taylor’s sentiments about MUTV1. “The website reflects the vision of the many people who have been overlooked while pursuing their dreams,” said Jones. “This will give them hope and an opportunity to fulfill their dreams.”
“All things are possible if you believe,” Jones added.
In addition to CMG developing MUTV1’s website, it also is the agency-of-record for the cable television station.
“Our goal is to try to work with the client to reflect the vision of the community that MUTV1 serves,” said Deidre Malone, president and CEO of CMG and host of “Dialogue with Deidre,” which airs at 1 p.m. each Wednesday on MUTV1 Channel 31.
“We feel very fortunate and honored to have such a strong and notable agency to represent us,” said Taylor.
About MUTV1
TBJ-Media Communications Group, LLC (dba MUTV1) is a registered Tennessee company headquartered at 568 Poplar Ave. in Memphis, TN. MUTV1 operates as an urban multi-media communications company that seeks to meet the needs of the African-American community via cable television programming.
by The Carter Malone Group LLC | Apr 3, 2013 | CMG News
A panel of businesswomen will share their successes and challenges when they discuss “How to Get the Job Done as a Woman CEO” at NAWBO (National Association of Women Business Owners) Memphis’ monthly luncheon on Tuesday, April 9 at Chickasaw Country Club.
Following that group, a Memphis Light Gas & Water representative will present the results of a study that examined MLG&W’s use of women-and minority-owned businesses. It is critical for women in business to use this time to provide feedback and connect with diversity contract opportunities.
Speakers at the National Association of Women Business Owners event will include Kim Heathcott of Clarion Security, Gwen Christensen of Builders’ Floors and Interiors, and Deidre Malone of The Carter Malone Group.
Heathcott owns Clarion Security, a provider of armed and unarmed security guards in the Mid-South. A graduate of Vanderbilt University, she also earned a master’s in business administration from Southern Methodist University. Heathcott has an 18-year financial background in corporate and asset-based lending, with an emphasis on fraud auditing and control investigations. She is a graduate of Leadership Memphis, is on the board of Commercial Real Estate Women (CREW) and is president-elect of NAWBO.
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Christensen owns Builders’ Floors & Interiors, which installs floor covering for builders, contractors, real estate agents and other commercial and residential clients. She attended Angelo State University and has more than 20 years of experience in the floor-covering industry.
Malone left a successful career as a marketing executive at ALSAC/St. Jude Children’s Research Hospital in 2003 to launch The Carter Malone Group LLC, a public relations agency. She serves on the board of directors for the Memphis Housing Authority, Levitt Shell, Circles of Success Learning Academy, Philanthropic Black Women of Memphis, Bethlehem Missionary Baptist Church and is a graduate of Leadership Memphis. Malone served two terms on the Shelby County Commission and, in 2010, made a run at being Shelby County Mayor.
Registration will begin at 11:15 a.m., with lunch running from 11:30 a.m. to 1 p.m. Cost is $25 for NAWBO members, $30 for non-members and $35 for on-site registration. Chickasaw Country Club is located at 3395 Galloway Ave.
Other upcoming NAWBO events include a May 14 luncheon at which Lori Turner-Wilson, co-founder of RedRover, will discuss marketing and a members-only coffee on May 21 with Amy Weirich, Shelby County’s first female district attorney.
To confirm reservations for either event, go to the website www.NAWBOMemphis.org to RSVP or email NitaBlack@MAPMomentum.com or any NAWBO member for invitation and more event details.
One of 80 U.S. chapters, NAWBO Memphis’ mission is to propel women entrepreneurs into economic, social and political spheres of power worldwide. Its website is www.NAWBOMemphis.org .
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by The Carter Malone Group LLC | Apr 2, 2013 | CMG News
JOB DESCRIPTION
FOR
THE CARTER MALONE GROUP, LLC
4/2/2013
JOB TITLE: Sr. Account Services Specialist EXEMPT: Yes
REPORTS TO: Account Services Manager
JOB PURPOSE: To coordinate and perform project management and public relations strategies for CMG clients ensuring that services are delivered on time and meet client expectations. The Sr. Account Services Specialist is responsible for ensuring that the products that are produced are of a high standard and quality and handled professionally and confidentially.
ESSENTIAL JOB REQUIREMENTS:
• Collaborates with the Account Services Manager to develop proposals for prospective and current clients. Participates in needs analysis and presentation of solution meetings as requested. Assists with identifying new opportunities with existing accounts
• Manages various client accounts or projects as assigned.
• Creates, implements and manages public relations and marketing strategies for CMG clients. Creates collaborative and productive alliances with client’s other partners
• Writes/develops materials for clients including press releases, articles, corporate materials, etc. Conducts research and editing for projects
• Compiles media coverage samples for clients from print, online and other media sources
• Research and pursue speaking opportunities for clients in alignment with public relation strategies managed by the President & CEO or Account Services Manager
• Follows quality control parameters for public relations work and related deliverables.
• Follows processes for project management, tracking, reporting, creative development and other efficiencies created by the Operations Manager or Account Services Manager
• Maintains a project schedule and provides updates daily and weekly for account and operations team members. Provides reports for the President & CEO and Account Services Manager as requested
• Demonstrates strong knowledge of each area of agency resources, in order to evaluate and approve recommendations before they go out to the client. Maintains vast knowledge of competition, and latest trends
• Effectively analyzes and interprets consumer research and is familiar with a variety of advertising testing methods and their application
• Collaborates with the Creative Director to ensure that design services integrate with services and are delivered in a timely manner with a high level of quality
• Performs office support functions such as answering phones, preparing deliverables for clients, packaging or shipping project materials, entering project time on client billing form, preparing office for client visits, filing, etc.
• Perform other various job functions as may be assigned
EDUCATION AND EXPERIENCE:
• Bachelors degree or masters degree in public relations, advertising, or marketing
• 7(+) years of progressive growth experience in agency account management and/or mix of client side marketing and agency account experience in either a general or multicultural market advertising agency
• Possesses knowledge in each area of agency’s business (Media, Creative, Broadcast and Print production, Planning, Promotions, Public Relations, Event Planning and Finance) with emphasis on Public Relations and Marketing
CRITICAL TEAM COMPETENCIES:
• Team player with strong communication skills and the ability to work across levels
• Interest and awareness of global social and political issues that may affect CMG clients
• Ability to work with and communicate effectively to diverse and minority individuals and organizations
• Professional demeanor, displaying personal integrity and lending credibility and respect to CMG
• Quick learner who can adapt and demonstrate flexibility in the work routine
REQUIRED CAPABILITIES:
The candidate must have:
• Excellent communicator with superior writing skills
• Strong analytical skills
• Proven project management skills; Excellent organizational skills
• Extremely detail-oriented and with effective good follow through
• Self-motivated with a high sense of urgency and accuracy
• Discretion in dealing with highly confidential information
• Capable of high performance in a fast-paced work environment
• Reliable transportation to and from office
• Able to sit at a desk and perform typical office functions daily
• Computer experience; Microsoft Outlook, Microsoft Word, Microsoft Excel
• Preferred computer experience: Microsoft Project
• Able to work alone and in a group environment
• Familiar with general office equipment
by The Carter Malone Group LLC | Apr 2, 2013 | CMG News
JOB DESCRIPTION
FOR
THE CARTER MALONE GROUP, LLC
4/2/2013
JOB TITLE: Account Services Specialist EXEMPT: Yes
REPORTS TO: Account Services Manager
JOB PURPOSE: To coordinate and perform project management and public relations strategies for CMG clients ensuring that services are delivered on time and meet client expectations. The Account Services Specialist is responsible for ensuring that the products that are produced are of a high standard and quality and handled professionally and confidentially.
ESSENTIAL JOB REQUIREMENTS:
• Collaborates with the Account Services Manager to develop proposals for prospective and current clients. Participates in needs analysis and presentation of solution meetings as requested. Assists with identifying new opportunities with existing accounts
• Manages various client accounts or projects as assigned.
• Creates, implements and manages public relations and marketing strategies for CMG clients. Creates collaborative and productive alliances with client’s other partners
• Writes/develops materials for clients including press releases, articles, corporate materials, etc. Conducts research and editing for projects
• Compiles media coverage samples for clients from print, online and other media sources
• Research and pursue speaking opportunities for clients in alignment with public relation strategies managed by the President & CEO or Account Services Manager
• Follows quality control parameters for public relations work and related deliverables.
• Follows processes for project management, tracking, reporting, creative development and other efficiencies created by the Operations Manager or Account Services Manager
• Maintains a project schedule and provides updates daily and weekly for account and operations team members. Provides reports for the President & CEO and Account Services Manager as requested
• Demonstrates strong knowledge of each area of agency resources, in order to evaluate and approve recommendations before they go out to the client. Maintains vast knowledge of competition, and latest trends
• Effectively analyzes and interprets consumer research and is familiar with a variety of advertising testing methods and their application
• Collaborates with the Creative Director to ensure that design services integrate with services and are delivered in a timely manner with a high level of quality
• Performs office support functions such as answering phones, preparing deliverables for clients, packaging or shipping project materials, entering project time on client billing form, preparing office for client visits, filing, etc.
• Perform other various job functions as may be assigned
EDUCATION AND EXPERIENCE:
• Bachelors degree or masters degree in public relations, advertising, or marketing
• 3(+) years of progressive growth experience in agency account management and/or mix of client side marketing and agency account experience in either a general or multicultural market advertising agency
• Possesses knowledge in each area of agency’s business (Media, Creative, Broadcast and Print production, Planning, Promotions, Public Relations, Event Planning and Finance) with emphasis on Public Relations and Marketing
CRITICAL TEAM COMPETENCIES:
• Team player with strong communication skills and the ability to work across levels
• Interest and awareness of global social and political issues that may affect CMG clients
• Ability to work with and communicate effectively to diverse and minority individuals and organizations
• Professional demeanor, displaying personal integrity and lending credibility and respect to CMG
• Quick learner who can adapt and demonstrate flexibility in the work routine
REQUIRED CAPABILITIES:
The candidate must have:
• Excellent communicator with superior writing skills
• Strong analytical skills
• Proven project management skills; Excellent organizational skills
• Extremely detail-oriented and with effective good follow through
• Self-motivated with a high sense of urgency and accuracy
• Discretion in dealing with highly confidential information
• Capable of high performance in a fast-paced work environment
• Reliable transportation to and from office
• Able to sit at a desk and perform typical office functions daily
• Computer experience; Microsoft Outlook, Microsoft Word, Microsoft Excel
• Preferred computer experience: Microsoft Project
• Able to work alone and in a group environment
• Familiar with general office equipment
by The Carter Malone Group LLC | Apr 2, 2013 | CMG News
JOB DESCRIPTION
FOR
THE CARTER MALONE GROUP, LLC
4/2/2013
JOB TITLE: Account Services Assistant EXEMPT: Yes
REPORTS TO: Account Services Manager
JOB PURPOSE: To assist with the coordinating and perform project coordination and public relations tasks for CMG clients ensuring that services are delivered on time and meet client expectations. The Account Services Assistant is responsible for working with the Account Services team in ensuring that the products that are produced are of a high standard and quality and handled professionally and confidentially.
ESSENTIAL JOB REQUIREMENTS:
• Assists with various client projects as assigned.
• Assists with the creation and implementation of public relations and marketing strategies for CMG clients as requested by the senior Account Services team members
• Assists with graphic design projects as needed.
• Writes/develops materials for clients including news releases, articles, corporate materials, etc. Conducts research and editing for projects
• Compiles media coverage samples for clients from print, online and other media sources
• Research and pursue speaking opportunities for clients in alignment with public relations strategies managed by the President & CEO or Account Services Manager
• Follows quality control parameters for public relations work and related deliverables
• Follows processes for project management, tracking, reporting, creative development and other efficiencies created by the Operations Manager or Account Services Manager
• Maintains a project schedule and provides updates daily and weekly for account team members. Provides reports for the Account Services Manager
• Demonstrates strong knowledge of each area of agency resources. Maintains vast knowledge of competition, and latest trends
• Collaborates with the Creative Director to ensure that design services integrate with services and are delivered in a timely manner with a high level of quality
• Perform office support functions such as answering phones, preparing deliverables for clients, packaging or shipping project materials, entering project time on client billing form, preparing office for client visits, filing, etc.
• Perform other various job functions as may be assigned
EDUCATION AND EXPERIENCE:
• Bachelors degree in public relations, advertising, marketing or related field
• 1(+) years of progressive growth experience in agency account management and/or mix of client side marketing and agency account experience in either a general or multicultural market advertising agency
• Possesses knowledge in most areas of agency’s business (Media, Creative, Broadcast and Print production, Planning, Promotions, Public Relations, Event Planning and Finance) with emphasis on Public Relations and Marketing
CRITICAL TEAM COMPETENCIES:
• Team player with strong communication skills and the ability to work across levels
• Interest and awareness of global social and political issues that may affect CMG clients
• Ability to work with and communicate effectively to diverse and minority individuals and organizations
• Professional demeanor, displaying personal integrity and lending credibility and respect to CMG
• Quick learner who can adapt and demonstrate flexibility in the work routine
REQUIRED CAPABILITIES:
The candidate must have:
• Excellent communicator with strong writing skills
• Proven project coordination skills; Excellent organizational skills
• Extremely detail-oriented and with effective good follow through
• Self-motivated with a high sense of urgency and accuracy
• Discretion in dealing with highly confidential information
• Capable of high performance in a fast-paced work environment
• Reliable transportation to and from office
• Able to sit at a desk and perform typical office functions daily
• Computer experience; Microsoft Outlook, Microsoft Word
• Preferred computer experience: Microsoft Project, Microsoft Excel
• Able to work alone and in a group environment
• Familiar with general office equipment
by The Carter Malone Group LLC | Apr 2, 2013 | CMG News
Administrative Assistant
Reports to: President/CEO – The Carter Malone Group
Status: Full-time, regular employee
Position Summary
Under the direction of the President/CEO, Administrative Assistant is responsible for timely, proper and accurate processing of company information and communications within prescribed company controls and security, while maintaining company confidentiality. Answers inquiries and obtains information for general public, customers, visitors, and other interested parties. Assists the staff with the daily operation and management of administrative activities.
Essential Job Functions
• Operate telephone switchboard to answer, screen and forward calls, providing information, taking messages and scheduling appointments.
• Perform administrative support tasks such as proofreading and transcribing handwritten information
• Composing routine letters, memoranda and presentations and other documents.
• Assembles and assists in gathering information for various reports and projects
• Greet persons entering establishment, determine nature and purpose of visit, and direct or escort them to specific destinations.
• Hear and resolve questions or complaints from customers and public.
• File and maintain records.
• Transmit information or documents to customers, using computer, mail, or facsimile machine.
• Schedule appointments, and maintain and update appointment calendars.
• Analyze data to determine answers to questions from customers or members of the public.
• Provide information about company, such as location of departments or offices, employees within the organization, or services provided.
• Maintains a cooperative, courteous and helpful relationship with customers, vendors and employees.
• Adheres to all company policies and procedures.
• Performs miscellaneous job-related duties as assigned.
Position Requirements & Qualifications
Education/Experience
• Requires a high school diploma; at least 1 year of administrative office experience or other related job experience.
Knowledge, Skills, and Abilities
• Ability to prepare routine administrative paperwork.
• Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, and other office procedures and terminology.
• Knowledge and use of Microsoft Word, Excel, PowerPoint, Microsoft Outlook, internet and office equipment.
• Strong customer service skills.
• Ability to meet deadlines.
• Good written and oral communication skills.
• Strong organizational skills.
• Positive attitude.
• Ability to work with little supervision.
Environmental Conditions & Physical Demands
• The work environment involves everyday risks or discomforts requiring normal safety precautions typical of such places as offices, meeting and training rooms; use of safe work practices with office equipment, avoidance of trips and falls and observance of fire regulations.
• The work environment will require walking, standing, bending and carrying of items weighing 5-15 lbs. Also, the employee must have manual dexterity, visual and auditory acuity.
• Some repetitive motion is involved.
by The Carter Malone Group LLC | Mar 27, 2013 | CMG News
A device that can interpret language between emergency on-scene responders and the people they transport is being touted as the latest technological advancement in rescue operations.
Rural Metro Ambulance, a company that provides ambulance service in Shelby County, including the unincorporated areas, is believed to be the first group in the country to use such a device.
“Our on-scene responders, or emergency rescuers, are sometimes faced with the inability to communicate with the people they are called to transport to area hospitals and other facilities,” said Nikki Gast, Rural Metro Ambulance Market General Manager. “If there is a communication problem, this device will help save valuable time and lives.
When using the device, a simple press of a button dials an interpreter, who can directly communicate with the patient, even if they do not speak the same language. The interpreter can detect the dialect and language and transfer the call to another person who can communicate with them.
“Language barriers keep people from getting the help that they need in an emergency situation and in a timely manner,” said Gast. “This device is an essential component in our quest to deliver spotless service in Shelby County without being hampered by the patient’s dialect and language.”
Gast said the device will help take out some of the guess work when responding to an emergency in the field.
Emergency rescuers are training on the device and expecting to use it in Shelby County in a few weeks.
About Rural Metro
Rural Metro Ambulance is proud to be the 911 emergency provider for the unincorporated areas of Shelby County, as well as Arlington, Collierville, Germantown, Lakeland and Millington. Rural Metro Ambulance provides emergency service in 21 states and has more than 9,000 employees. For more information about Rural Metro, visit www.ruralmetro.com.
by The Carter Malone Group LLC | Mar 6, 2013 | CMG News
The Tennessee Public Relations Alliance, formed in late 2011, has added a new member: Hispanic Marketing Group of Nashville.
“This further extends our footprint from West Tennessee to East Tennessee and into the state’s most rapidly growing demographic group,” said Mark McNeely, senior partner of McNeely Pigott & Fox Public Relations of Nashville. Other charter members of the alliance are The Carter Malone Group of Memphis and Moxley Carmichael Public Relations of Knoxville.
“We are fortunate to count Hispanic Marketing Group as part of the alliance. Our members represent a premier team of communications professionals with unparalleled experience and talents,” McNeely said. “MP&F has worked with Marcela Gómez and her firm for years on several clients, and in each case, she has been a trusted and valuable addition to our team.”
The statewide alliance was formed to provide blanket geographic coverage for products and issues in Tennessee. Since its inception, the alliance has worked with BlueCross® BlueShield® of Tennessee on communications efforts related to the Affordable Care Act and the Tennessee Association of Grocers & Convenience Stores to advocate for wine in retail food stores. National organizations PhRMA and the American Academy of Ophthalmology have also worked with the alliance to bring their messages to Tennessee.
Hispanic Marketing Group was founded in 2002 and is the leading full-service bilingual and bicultural marketing and communications agency in Middle Tennessee, providing strategic counsel and services to consumer, corporate, nonprofit and other clients. The Nashville Post has named Hispanic Marketing Group one of “25 Emerging Companies in Nashville.”
Gómez, a native of Bogotá, Columbia, has worked with clients in diverse industries, including sports, transportation, education, government, finance and health care. She is very active in the Nashville community, and she currently serves on the board of directors for the Tennessee Latin American Chamber of Commerce. In 2007, she was recognized by the Nashville Business Journal as one of the city’s “30 Women of Influence.”
“I look forward to working with some of Tennessee’s most highly respected agencies as a member of the alliance,” said Gómez. “This relationship gives Hispanic Marketing Group some exciting new opportunities to reach a much wider demographic.”
Gómez has worked with MP&F on clients including the Metro Nashville Airport Authority, Nashville Electric Service, the Metropolitan Planning Department, Tennessee State University, the Metropolitan Transit Authority, the Nashville Area Chamber of Commerce’s Partnership 2010 initiative and Job Corps.
MP&F, which celebrated its 25th anniversary last year, is the state’s largest PR firm and maintains a field office in Washington, D.C.
The Carter Malone Group LLC (CMG) is a full-service public relations, marketing and advertising firm, located in Memphis, Tenn. CMG provides creative, dynamic and credible integrated marketing communication strategies that enhance clients’ business objectives. CMG is a minority-owned firm with a diverse client list.
Moxley Carmichael is a full-service public relations company based in Knoxville, Tenn. The firm’s client list includes leading companies and organizations in East Tennessee and beyond, including Pilot Flying J travel centers, PetSafe, U.S. Cellular and Ruby Tuesday. It serves clients on a local, regional and national basis.
Each of the independently owned agencies has continued to maintain existing clients and pursue clients needing help from a single agency; but the alliance has presented previously unavailable opportunities for businesses and organizations seeking help from a cohesive, statewide communications team with strengths in all local markets.
by The Carter Malone Group LLC | Mar 4, 2013 | CMG News
Download any of the 6 powerpoint presentations from the symposium:
Connecting Business Resources & Opportunities (PPT)
Business Plan Competition (PPT)
Helping small businesses grow and communities thrive (PPT)
The Cookies are Baked… How Do you Move them off the Shelf? (PPT)
Controlling How Your Cookies Crumble (PPT)
The Right Ingredients for the Successful Entrepreneur (PPT)
by The Carter Malone Group LLC | Mar 1, 2013 | CMG News
The city of Memphis Division of Planning and Development is hosting a community-wide meeting at Whitehaven High School on March 21, from 5:30 p.m. – 7:30 p.m., to share with community stakeholders (business leaders, community leaders and residents) in the Memphis Aerotropolis study area the Master Plan that is being developed for future development and reinvestment, which could transform Memphis into a more competitive, logistics and distribution center of commerce that will benefit the entire Mid-South Region.
The meeting is scheduled to inform the public on the progress and strategies of the Master Plan, including discussions, suggestions and points made by community stakeholders during several listening tours within the Aerotropolis study area. The Aerotropolis team will share the vision and strategies that will be used after the Master Plan is complete and during the implementation process. The public is invited to attend this community-wide meeting.
For more information, contact Chad Bowman, Aerotropollis Project Manager, Memphis and Shelby County Division of Planning and Development, at 901-636-7160 or email him at chad.bowman@memphistn.gov.
About Memphis Aerotropolis
The City of Memphis and the Division of Planning and Development and the U.S. Department of Housing and Urban Development (HUD) have partnered through a HUD Community Challenge Grant Program to fund a comprehensive Master Plan and Real Estate Market Analysis for Memphis Aerotropolis. Memphis has hired RTKL of Los Angeles, CA to create the Master Plan and MXD Strategists of British Columbia, Canada to create the Real Estate Market Analysis. Representatives from both firms will be in attendance at the listening tour meetings. Each firm has hired local subcontractors to assist with these projects.
Download Press Release
