by The Carter Malone Group LLC | Mar 6, 2013 | CMG News
The Tennessee Public Relations Alliance, formed in late 2011, has added a new member: Hispanic Marketing Group of Nashville.
“This further extends our footprint from West Tennessee to East Tennessee and into the state’s most rapidly growing demographic group,” said Mark McNeely, senior partner of McNeely Pigott & Fox Public Relations of Nashville. Other charter members of the alliance are The Carter Malone Group of Memphis and Moxley Carmichael Public Relations of Knoxville.
“We are fortunate to count Hispanic Marketing Group as part of the alliance. Our members represent a premier team of communications professionals with unparalleled experience and talents,” McNeely said. “MP&F has worked with Marcela Gómez and her firm for years on several clients, and in each case, she has been a trusted and valuable addition to our team.”
The statewide alliance was formed to provide blanket geographic coverage for products and issues in Tennessee. Since its inception, the alliance has worked with BlueCross® BlueShield® of Tennessee on communications efforts related to the Affordable Care Act and the Tennessee Association of Grocers & Convenience Stores to advocate for wine in retail food stores. National organizations PhRMA and the American Academy of Ophthalmology have also worked with the alliance to bring their messages to Tennessee.
Hispanic Marketing Group was founded in 2002 and is the leading full-service bilingual and bicultural marketing and communications agency in Middle Tennessee, providing strategic counsel and services to consumer, corporate, nonprofit and other clients. The Nashville Post has named Hispanic Marketing Group one of “25 Emerging Companies in Nashville.”
Gómez, a native of Bogotá, Columbia, has worked with clients in diverse industries, including sports, transportation, education, government, finance and health care. She is very active in the Nashville community, and she currently serves on the board of directors for the Tennessee Latin American Chamber of Commerce. In 2007, she was recognized by the Nashville Business Journal as one of the city’s “30 Women of Influence.”
“I look forward to working with some of Tennessee’s most highly respected agencies as a member of the alliance,” said Gómez. “This relationship gives Hispanic Marketing Group some exciting new opportunities to reach a much wider demographic.”
Gómez has worked with MP&F on clients including the Metro Nashville Airport Authority, Nashville Electric Service, the Metropolitan Planning Department, Tennessee State University, the Metropolitan Transit Authority, the Nashville Area Chamber of Commerce’s Partnership 2010 initiative and Job Corps.
MP&F, which celebrated its 25th anniversary last year, is the state’s largest PR firm and maintains a field office in Washington, D.C.
The Carter Malone Group LLC (CMG) is a full-service public relations, marketing and advertising firm, located in Memphis, Tenn. CMG provides creative, dynamic and credible integrated marketing communication strategies that enhance clients’ business objectives. CMG is a minority-owned firm with a diverse client list.
Moxley Carmichael is a full-service public relations company based in Knoxville, Tenn. The firm’s client list includes leading companies and organizations in East Tennessee and beyond, including Pilot Flying J travel centers, PetSafe, U.S. Cellular and Ruby Tuesday. It serves clients on a local, regional and national basis.
Each of the independently owned agencies has continued to maintain existing clients and pursue clients needing help from a single agency; but the alliance has presented previously unavailable opportunities for businesses and organizations seeking help from a cohesive, statewide communications team with strengths in all local markets.
by The Carter Malone Group LLC | Mar 4, 2013 | CMG News
Download any of the 6 powerpoint presentations from the symposium:
Connecting Business Resources & Opportunities (PPT)
Business Plan Competition (PPT)
Helping small businesses grow and communities thrive (PPT)
The Cookies are Baked… How Do you Move them off the Shelf? (PPT)
Controlling How Your Cookies Crumble (PPT)
The Right Ingredients for the Successful Entrepreneur (PPT)
by The Carter Malone Group LLC | Mar 1, 2013 | CMG News
The city of Memphis Division of Planning and Development is hosting a community-wide meeting at Whitehaven High School on March 21, from 5:30 p.m. – 7:30 p.m., to share with community stakeholders (business leaders, community leaders and residents) in the Memphis Aerotropolis study area the Master Plan that is being developed for future development and reinvestment, which could transform Memphis into a more competitive, logistics and distribution center of commerce that will benefit the entire Mid-South Region.
The meeting is scheduled to inform the public on the progress and strategies of the Master Plan, including discussions, suggestions and points made by community stakeholders during several listening tours within the Aerotropolis study area. The Aerotropolis team will share the vision and strategies that will be used after the Master Plan is complete and during the implementation process. The public is invited to attend this community-wide meeting.
For more information, contact Chad Bowman, Aerotropollis Project Manager, Memphis and Shelby County Division of Planning and Development, at 901-636-7160 or email him at chad.bowman@memphistn.gov.
About Memphis Aerotropolis
The City of Memphis and the Division of Planning and Development and the U.S. Department of Housing and Urban Development (HUD) have partnered through a HUD Community Challenge Grant Program to fund a comprehensive Master Plan and Real Estate Market Analysis for Memphis Aerotropolis. Memphis has hired RTKL of Los Angeles, CA to create the Master Plan and MXD Strategists of British Columbia, Canada to create the Real Estate Market Analysis. Representatives from both firms will be in attendance at the listening tour meetings. Each firm has hired local subcontractors to assist with these projects.
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by The Carter Malone Group LLC | Feb 24, 2013 | CMG News
Deidre Malone describes the day she resigned from her 10-year tenure as a marketing executive with ALSAC/St. Jude Children’s Research Hospital as the day she “walked out on faith.”
With a husband recovering from a major surgery in a household concerned about health care, it wasn’t exactly the perfect timing for Malone to become an entrepreneur. But after turning 40, she knew that if she ever wanted to realize her dream, she’d have to take the risk.
“I remember walking into the CEO’s office at ALSAC and he tried to talk me out of it,” Malone said. “He said, ‘Deidre, if you don’t want to run this division, come work for me.’ I said, ‘No, that’s not it. This was the best opportunity because it taught me how to really deal with some adversity in terms of what it would really be like in my own business.’”
That same day, Malone’s pastor invited her to lunch, unaware of her professional circumstances. He informed her that The National Baptist Convention was coming to town and its ministers wanted to hire Malone.
“He said, ‘I know you have a full-time job, but we really need your assistance with sponsorship and PR,’” Malone said. “He had no idea I had just resigned. That was kind of my sign that it was the right thing to do.”
Malone founded The Carter Malone Group LLC in 2003, a full-service public relations, marketing and advertising firm. It was a year after she was elected to the Shelby County Commission, where she served two four-year terms.
The National Baptist Convention still uses The Carter Malone Group when it stops in Memphis. Other longtime clients The Carter Malone Group has retained in its 10 years in business include Saint Francis Hospital and The Church of God in Christ (COGIC).
“From a business standpoint, I’m very proud of the clients that we’ve been able to keep,” Malone said. “I’m proud that we are sought out to partner with organizations that are outside of our industry for work and that we get a lot of referral business, which speaks to the quality of work that the associates here at the firm provide.”
Many of those clients have taught Malone valuable life lessons. Solidifying COGIC, for instance, taught her that as a small-business owner, she had to know the value that she brought to the table and ask for it.
Malone scored that account after starting The Carter Malone Group as a sole proprietor out of her Midtown home and then transitioning into EmergeMemphis, the city’s new business incubator. Working with Cynthia Norwood of alt.Consulting, Malone learned that reducing rates in order to get clients in the door was the wrong methodology for a fledgling agency.
“She said, ‘If you start out that way, then you’re not really getting the revenue that your firm should receive because they’re not paying for what you’re worth,’” Malone said. “(Meanwhile), the Church of God in Christ had asked for a proposal. I gave them a proposal and I thought, ‘they’re never going to agree to this.’ Bishop G.E. Patterson didn’t blink. He said, ‘Absolutely. Send me a contract.’ From that point on, I’ve never reduced my rates or my associate’s rates. We’re pretty competitive with the larger agencies and I think you should be.”
Malone said oftentimes women know that they’re capable of doing the job and offering a quality service, but seldom do they convey the self-confidence they should.
“Sometimes we’re just so grateful to get the opportunity, whereas our male counterparts are very confident when they’re obtaining that opportunity,” Malone said. “More women have to realize that you have the same education, the same experience, the same organizational and thought process as your male counterparts and you deserve to be there and to ask for what you’re worth.”
Malone also stresses to women, especially those looking to open their own business, to be prepared. That’s why earlier this year, The Carter Malone Group held a series of three free symposiums called, “Controlling How the Cookie Crumbles: Educating and Empowering Entrepreneurs.”
“I want people to have a clear understanding that starting your own business is not going to be the easiest thing at all in the world to do, but it can be the most rewarding thing that you could ever do,” Malone said.
The Carter Malone Group, which employs 10, recently moved from The Cotton Exchange Building Downtown to a 103-year-old house at 1509 Madison Ave. The firm occupies the first level and is looking to lease out the second floor to attorneys, architects or any other interested lessees.
Newer clients to The Carter Malone Group’s portfolio are Rural Metro/Corp., Chicago-based Harris & Harris, Los Angeles-based RTKL Associates Inc., Achievement School District and Aspire Public Schools.
And always looking for more opportunities, Malone may also run as the Democratic candidate for Shelby County mayor. She ran in the 2010 Democratic Primary and has been approached by several supporters since that time asking her to consider campaigning again.
“With my small-business background, my corporate background and with the level of public service that I’ve been able to offer the community for the last 25 years, I would be doing a disservice to myself if I didn’t even consider it,” Malone said. “But right now I’m really torn because I’ve been focusing on my business and I’m really loving that. So I’m just going to be prayerful and we’ll see what happens.”
by The Carter Malone Group LLC | Feb 15, 2013 | CMG News
The Memphis Branch of the National Association for the Advancement of Colored People (NAACP) will host its annual Freedom Fund Gala at the Memphis Cook Convention Center on March 20, 2013 with Susan L. Taylor as the keynote speaker.
Taylor is the Editor Emerita of Essence Magazine and founder of National Cares Mentoring Movement.
At Essence for nearly three decades, Taylor was the driving force behind one of the most celebrated Black-owned businesses in the world serving as its fashion and beauty editor, editor-in-chief and editorial director. For 27 years, she also authored one of the magazine’s most popular columns, “In the Spirit.” She was the first and only African American woman to be recognized by the Magazine Publishers of America and the first to be inducted into the American Society of Magazine Editors Hall of Fame. Taylor was the recipient of the NAACP’s President Award for visionary leadership and has honorary degrees from more than a dozen colleges and universities.
Developed as a call to action, Taylor founded National Cares Mentoring Movement to serve a massive campaign to recruit one million able adults to help secure children who are in peril and losing ground. “Not on our watch!” says Taylor. “Our children are the mothers and fathers of tomorrow, and their future is in our hands.”
Taylor is also the cofounder of Future PAC, the first national political action committee devoted to providing a network of support and sources of funding for progressive African American women seeking federal and state-level political offices. She is the co-chair with Danny Glover of Shared Interest, a capital campaign to raise money to build housing in rural areas of South Africa, and serves on the boards of the Joint Center for Political and Economic Studies and the National Underground Railroad Freedom Center.
For additional information about then gala, you may contact the Memphis Branch of the NAACP at 901.521.1343.
About the NAACP
The National Association for the Advancement of Colored People (NAACP) is the nation’s oldest civil rights organization. The mission of the NAACP is to ensure the political, educational, social and economic equality of rights for all persons and to eliminate racial hatred and racial discrimination.
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by The Carter Malone Group LLC | Feb 15, 2013 | CMG News
Aspire Public Schools is proud to announce Memphian Nikita Reed as the organization’s second principal in Memphis at the Hanley Elementary campus. Reed visited Aspire schools in November of 2012 as a member of the Orange Mound community and after her visit she was so impressed by Aspire that she sought to become a part of the organization.
Reed brings 23 years of experience in the Memphis City Schools District as a teacher, library media specialist, assistant principal, and principal. As an administrator, she served families at Hanley Elementary as an assistant principal for three years, and as a principal at Cherokee Elementary for three years.
“I am honored to have the opportunity to return to Hanley Elementary to educate a community; ultimately empowering the City of Memphis and our nation,” said Reed. “I see education as today’s civil rights movement, and is honored to be a school leader for this most important responsibility.”
“We are pleased Nikita will be joining the Aspire school leadership team in Memphis” said Allison Leslie, Aspire Memphis Executive Director. “Nikita’s proven commitment to educational excellence and strong Memphis roots will support our efforts to serve the students and families in the Orange Mound community.”
Not only does Reed serve the Orange Mound community, she proudly serves our country as a Master Sergeant in the United States Air Force. She embraces the core values: Integrity first, service before self and excellence in all we do. Her grandfather, Judge Boyd, taught her the importance and willingness to help others; and the rewards that follow.
Reed’s educational background is a prime example of her belief that learning is a continuous effort. She received an Associate of Art Degree in Pre-Nursing from Southwestern Christian College, an Associate Degree from the United States Air Force Community College, a Bachelor of Science Degree in Elementary Education from Harding University, an endorsement in Library Science from Union University, and a Masters in Education in Educational Leadership from the University of Mississippi.
In addition, she is a member of the Harvard Principal’s Center, Association for Supervision and Curriculum Development (ASCD), Leadership Memphis Class of 2013, and Enlisted Association (Military). In her efforts to serve others, she takes pride in professional and volunteer services. She also volunteers and supports the March of Dimes, The Scleroderma Foundation, Metropolitan Inter-Faith Association (MIFA), Memphis Grizzlies, and Habitat for Humanity.
For more information, please visit www.apsirepublicschools.org or call (901) 205-9443.
About Aspire Public Schools
Aspire Public Schools is a nonprofit organization that currently operates 34 high-performing, open-enrollment public charter schools serving 12,500 students in underserved communities across California and will open schools in Memphis, TN beginning in fall, 2013. Aspire is one of the nation’s highest-performing public school systems, delivering a rigorous ‘College for Certain’ education to students in grades K-12. Visit Aspire Public Schools at www.aspirepublicschools.org or call (901) 205-9443.
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by The Carter Malone Group LLC | Feb 15, 2013 | CMG News
(February 15, 2013 – Memphis, TENN) The Philanthropic Black Women of Memphis (PBWM), an organization with a focus on supporting programs or projects geared towards economic self-sufficiency, is seeking grant applications. The deadline for submission is Sunday, March 31, 2013.
The organization is accepting applications for programs focusing on, but not limited to, career development, education, entrepreneurship, scholarship and health. The application and requirement guidelines can be downloaded from the website at www.pbwmemphis.org.
“In this economy, budgets are being cut left and right,” said Mary McDaniel, chairman, PBWM. “Our organization is determined to provide assistance to a few organizations that we believe are having an impact in the community.”
Philanthropic Black Women of Memphis was founded in January 2005.The organization has nine members which include McDaniel, Debra Evans, Edith Kelly-Green, Carolyn Chism Hardy, Monice Moore Hagler, Deidre Malone, Belinda Watkins and Lashell Vaughn.
Past grant recipients include the National Coalition of 100 Black Women, DeNeuville, Blackhawks, Booker T. Washington High School Girls Basketball team, New Ballet Ensemble, College Bound of Memphis, Memphis Black Arts Alliance, Memphis Cultural Arts Enrichment Center, Amateur Athletic Union and the Watoto De Afrika.
by The Carter Malone Group LLC | Feb 15, 2013 | CMG News
(February 15, 2013 – Chattanooga, TENN) – The health care industry is changing. That change not only brings increased access to insurance to populations never covered before, but also a greater need for a qualified, diverse workforce to deliver that care.
To address this need for more inclusion in the health care setting, the BlueCross BlueShield of Tennessee Community Trust, in collaboration with the Memphis chapter of the National Association of Health Services Executives (NAHSE), is offering a $5,000 college scholarship to three Tennessee minority students.
According to BlueCross’ Health Institute’s white paper on health care reform and its impacts on minority populations in Tennessee, major findings suggest that African-Americans, Hispanics, American Indians, Alaska Natives and Native Hawaiians as well as other Pacific Islanders remain underrepresented in medicine relative to their numbers in the U.S. population and populations in specific states, regions and localities.
In addition, the Association of American Medical Colleges reported in a 2010 study that
in Tennessee, out of a total of 411 graduates from medical school, 254 were white (62%), 97 were Black (24%), six were Hispanic (1.4%), two were American Indian or Alaska Native (0.4 %), 42 were Asian (10%), one was other non-Hispanic or Latino race (0. 2%) and nine were self-identified as foreign (2%).
For more information, please contact Mary Danielson, APR at (423) 535-7694.
About BlueCross®
BlueCross BlueShield of Tennessee’s mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company’s website at bcbst.com.
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by The Carter Malone Group LLC | Jan 17, 2013 | CMG News
Faith-based Groups from West Tennessee are invited to Participate, Compete for Prizes
BlueCross® BlueShield® of Tennessee is presenting the second annual Healthy Church Challenge 100-day weight loss competition for churches in West Tennessee. The kick-off event begins at 10 a.m. on Saturday, Feb. 2, at Mississippi Blvd. Family Life Center, 70 North Bellevue. The focus is on weight loss, healthy eating and healthy lifestyles.
Winners of the Challenge will receive prizes that will benefit their churches and health ministries. The grand prize is a $5,000 certificate for fitness equipment and nutritional counseling. There will also be an individual prize awarded to the person who loses the most weight overall.
Memphis and Shelby County rank in the bottom 10 percent of some studies as it relates to health, healthy eating, exercise, healthy living, life-altering disease management and prevention. The 100-day Healthy Church Challenge is designed to address these problems through area faith-based organizations and create a healthier place to live, work and play in Memphis, Shelby County and West Tennessee.
“We’ve all set a New Year’s resolution only to quickly give up. That’s why working with faith-based groups is a great way to create change. It already provides the support and stability you need when things get tough. Why not for healthy lifestyle changes?” said Calvin Anderson, senior vice president and chief of staff at BlueCross. “If your goal is to eat healthy, work off those unwanted pounds and have some fun doing it, The Healthy Church Challenge is for you.”
The 100-day Challenge will also include a range of ongoing activities to keep participants motivated to achieve their health goals:
Kick-Off – Mandatory Weight-In
Saturday, February 2, 2013
10 AM- 4 PM
Mississippi Blvd. Family Life Center
70 N. Bellevue, 38104
Alternative Kick-Off Weigh-In – Monday, Feb. 4 – Friday, Feb. 8
2nd Work-Out Session – Saturday, Feb. 23
3rd Work-Out Session/Weigh-In – Saturday, March 9
4th Work-Out Session – Saturday, March 23
5th Work-Out Session/Weigh-In – Saturday, April 13
6th Work-Out Session – Saturday, April 27
7th Work-Out Session/Mandatory Final Weigh-In – Saturday, May 18
Alternative Final Weigh-In – Monday, May 20-Friday, May 24
Obesity Summit/Awards Presentation – Saturday, June 1
In addition to the ongoing activities, Yusuf Boyd, founder of Memphis-based BIOMechaniks, a boutique health/wellness studio, athletic performance, and injury prevention/rehabilitation service in Germantown, will work out with participants and provide them with the tools to achieve optimum health.
Also, at the kick-off, a nutritionist from The Regional Medical Center at Memphis will teach participants the basics for healthy eating. And Darrel Petties, a national gospel recording artist and pastor of Mt. Pisgah Baptist Church in Memphis, will provide entertainment.
Additionally, there will be give-a-ways, and vendors will disseminate health care information and products.
Last year, 458 men, women and children from 36 churches participated in the Healthy Church Challenge and lost collectively 2,821 pounds. Church recruitment is underway for the 100-day Challenge this year.
Along with BlueCross, the Challenge is sponsored by The Regional Medical Center at Memphis, Hallelujah 95.7 FM, The New Tri-State Defender, and Biomechaniks.
The Healthy Church Challenge is open to all churches in West Tennessee and limited to 100 participants per church.
For more information, call 901.278.0881 or visit Facebook.com/The Healthy Church Challenge.
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by The Carter Malone Group LLC | Dec 21, 2012 | CMG News, Events
The Carter Malone Group LLC, one of the city’s largest female-owned public relations firms, owned by Deidre Malone will be hosting three free symposiums entitled Controlling How the Cookie Crumbles: Educating and Empowering Entrepreneurs starting Saturday, January 12, 2013 at Bethlehem Missionary Baptist Church at 9:00 a.m.
This symposium is designed to target women and minorities who are interested in starting a business or are new business owners. Information will be shared about the staples any business needs to get off the ground including a strong business plan, industry benchmarking, utilizing resources within the community, marketing and so much more.
Seasoned industry leaders will serve as speakers for this symposium including Gina Neely with Down Home with the Neely’s, Nita Black – MAP Momentum, Alandas Dobbins – Memphis Office of Resource Enterprise, Natasha Donerson – Success Unlimited, Carolyn Hardy with Chism Hardy Enterprises and Pamela Brooks-Martin with Cushion Employer Services. They will share their business success stories. Dates and locations include: Saturday, January 12, 2013 @ Bethlehem MB Church, Saturday, January 26, 2013 @ Bloomfield Baptist Church and Saturday, February 16, 2013 @ Breath of Life Church. Registration begins at 8:30 a.m. at all events. Program begins at 9 a.m. and ends at noon.
“We have to not only promote economic growth within the Memphis community but also show new and upcoming business owners what it takes to be sustainable,” said Deidre Malone, President and CEO of The Carter Malone Group. “This series of symposiums are designed to help individuals learn from industry leaders and have an opportunity to network with other entrepreneurs in the area.”
A $1,500 grant and other benefits will be awarded in March to the best business plan presented by the participants to help get their business started or to help them grow their business. All three events will benefit the Memphis Chapter YWCA Abused Women Services or F.F.U.N – Freedom From Unnecessary Negatives. Participants are asked to bring an item to donate or financial contribution to one of the above organizations and receive free entry.
“We decided to donate to the Memphis Chapter YWCA Abused Women Services and F.F.U.N. because these organizations are important to our community,” said Malone. “The donated items and contributions will go to the YWCA’s Domestic Violence Program and F.F.U.N.’s Stop the Killing initiative. These are both very worthy organizations we want to support through these symposiums.”
There is limited seating for these symposiums so registration is required.
For more info contact, The Carter Malone Group (901) 278-0881 or visit our website at www.cmgpr.com.
About The Carter Malone Group, LLC:
For more information on the event click here for the flyer: Controlling How The Cookie Crumbles Symposium Flyer
