by The Carter Malone Group LLC | Apr 2, 2013 | CMG News
JOB DESCRIPTION
FOR
THE CARTER MALONE GROUP, LLC
4/2/2013
JOB TITLE: Account Services Specialist EXEMPT: Yes
REPORTS TO: Account Services Manager
JOB PURPOSE: To coordinate and perform project management and public relations strategies for CMG clients ensuring that services are delivered on time and meet client expectations. The Account Services Specialist is responsible for ensuring that the products that are produced are of a high standard and quality and handled professionally and confidentially.
ESSENTIAL JOB REQUIREMENTS:
• Collaborates with the Account Services Manager to develop proposals for prospective and current clients. Participates in needs analysis and presentation of solution meetings as requested. Assists with identifying new opportunities with existing accounts
• Manages various client accounts or projects as assigned.
• Creates, implements and manages public relations and marketing strategies for CMG clients. Creates collaborative and productive alliances with client’s other partners
• Writes/develops materials for clients including press releases, articles, corporate materials, etc. Conducts research and editing for projects
• Compiles media coverage samples for clients from print, online and other media sources
• Research and pursue speaking opportunities for clients in alignment with public relation strategies managed by the President & CEO or Account Services Manager
• Follows quality control parameters for public relations work and related deliverables.
• Follows processes for project management, tracking, reporting, creative development and other efficiencies created by the Operations Manager or Account Services Manager
• Maintains a project schedule and provides updates daily and weekly for account and operations team members. Provides reports for the President & CEO and Account Services Manager as requested
• Demonstrates strong knowledge of each area of agency resources, in order to evaluate and approve recommendations before they go out to the client. Maintains vast knowledge of competition, and latest trends
• Effectively analyzes and interprets consumer research and is familiar with a variety of advertising testing methods and their application
• Collaborates with the Creative Director to ensure that design services integrate with services and are delivered in a timely manner with a high level of quality
• Performs office support functions such as answering phones, preparing deliverables for clients, packaging or shipping project materials, entering project time on client billing form, preparing office for client visits, filing, etc.
• Perform other various job functions as may be assigned
EDUCATION AND EXPERIENCE:
• Bachelors degree or masters degree in public relations, advertising, or marketing
• 3(+) years of progressive growth experience in agency account management and/or mix of client side marketing and agency account experience in either a general or multicultural market advertising agency
• Possesses knowledge in each area of agency’s business (Media, Creative, Broadcast and Print production, Planning, Promotions, Public Relations, Event Planning and Finance) with emphasis on Public Relations and Marketing
CRITICAL TEAM COMPETENCIES:
• Team player with strong communication skills and the ability to work across levels
• Interest and awareness of global social and political issues that may affect CMG clients
• Ability to work with and communicate effectively to diverse and minority individuals and organizations
• Professional demeanor, displaying personal integrity and lending credibility and respect to CMG
• Quick learner who can adapt and demonstrate flexibility in the work routine
REQUIRED CAPABILITIES:
The candidate must have:
• Excellent communicator with superior writing skills
• Strong analytical skills
• Proven project management skills; Excellent organizational skills
• Extremely detail-oriented and with effective good follow through
• Self-motivated with a high sense of urgency and accuracy
• Discretion in dealing with highly confidential information
• Capable of high performance in a fast-paced work environment
• Reliable transportation to and from office
• Able to sit at a desk and perform typical office functions daily
• Computer experience; Microsoft Outlook, Microsoft Word, Microsoft Excel
• Preferred computer experience: Microsoft Project
• Able to work alone and in a group environment
• Familiar with general office equipment
by The Carter Malone Group LLC | Apr 2, 2013 | CMG News
JOB DESCRIPTION
FOR
THE CARTER MALONE GROUP, LLC
4/2/2013
JOB TITLE: Account Services Assistant EXEMPT: Yes
REPORTS TO: Account Services Manager
JOB PURPOSE: To assist with the coordinating and perform project coordination and public relations tasks for CMG clients ensuring that services are delivered on time and meet client expectations. The Account Services Assistant is responsible for working with the Account Services team in ensuring that the products that are produced are of a high standard and quality and handled professionally and confidentially.
ESSENTIAL JOB REQUIREMENTS:
• Assists with various client projects as assigned.
• Assists with the creation and implementation of public relations and marketing strategies for CMG clients as requested by the senior Account Services team members
• Assists with graphic design projects as needed.
• Writes/develops materials for clients including news releases, articles, corporate materials, etc. Conducts research and editing for projects
• Compiles media coverage samples for clients from print, online and other media sources
• Research and pursue speaking opportunities for clients in alignment with public relations strategies managed by the President & CEO or Account Services Manager
• Follows quality control parameters for public relations work and related deliverables
• Follows processes for project management, tracking, reporting, creative development and other efficiencies created by the Operations Manager or Account Services Manager
• Maintains a project schedule and provides updates daily and weekly for account team members. Provides reports for the Account Services Manager
• Demonstrates strong knowledge of each area of agency resources. Maintains vast knowledge of competition, and latest trends
• Collaborates with the Creative Director to ensure that design services integrate with services and are delivered in a timely manner with a high level of quality
• Perform office support functions such as answering phones, preparing deliverables for clients, packaging or shipping project materials, entering project time on client billing form, preparing office for client visits, filing, etc.
• Perform other various job functions as may be assigned
EDUCATION AND EXPERIENCE:
• Bachelors degree in public relations, advertising, marketing or related field
• 1(+) years of progressive growth experience in agency account management and/or mix of client side marketing and agency account experience in either a general or multicultural market advertising agency
• Possesses knowledge in most areas of agency’s business (Media, Creative, Broadcast and Print production, Planning, Promotions, Public Relations, Event Planning and Finance) with emphasis on Public Relations and Marketing
CRITICAL TEAM COMPETENCIES:
• Team player with strong communication skills and the ability to work across levels
• Interest and awareness of global social and political issues that may affect CMG clients
• Ability to work with and communicate effectively to diverse and minority individuals and organizations
• Professional demeanor, displaying personal integrity and lending credibility and respect to CMG
• Quick learner who can adapt and demonstrate flexibility in the work routine
REQUIRED CAPABILITIES:
The candidate must have:
• Excellent communicator with strong writing skills
• Proven project coordination skills; Excellent organizational skills
• Extremely detail-oriented and with effective good follow through
• Self-motivated with a high sense of urgency and accuracy
• Discretion in dealing with highly confidential information
• Capable of high performance in a fast-paced work environment
• Reliable transportation to and from office
• Able to sit at a desk and perform typical office functions daily
• Computer experience; Microsoft Outlook, Microsoft Word
• Preferred computer experience: Microsoft Project, Microsoft Excel
• Able to work alone and in a group environment
• Familiar with general office equipment
by The Carter Malone Group LLC | Apr 2, 2013 | CMG News
Administrative Assistant
Reports to: President/CEO – The Carter Malone Group
Status: Full-time, regular employee
Position Summary
Under the direction of the President/CEO, Administrative Assistant is responsible for timely, proper and accurate processing of company information and communications within prescribed company controls and security, while maintaining company confidentiality. Answers inquiries and obtains information for general public, customers, visitors, and other interested parties. Assists the staff with the daily operation and management of administrative activities.
Essential Job Functions
• Operate telephone switchboard to answer, screen and forward calls, providing information, taking messages and scheduling appointments.
• Perform administrative support tasks such as proofreading and transcribing handwritten information
• Composing routine letters, memoranda and presentations and other documents.
• Assembles and assists in gathering information for various reports and projects
• Greet persons entering establishment, determine nature and purpose of visit, and direct or escort them to specific destinations.
• Hear and resolve questions or complaints from customers and public.
• File and maintain records.
• Transmit information or documents to customers, using computer, mail, or facsimile machine.
• Schedule appointments, and maintain and update appointment calendars.
• Analyze data to determine answers to questions from customers or members of the public.
• Provide information about company, such as location of departments or offices, employees within the organization, or services provided.
• Maintains a cooperative, courteous and helpful relationship with customers, vendors and employees.
• Adheres to all company policies and procedures.
• Performs miscellaneous job-related duties as assigned.
Position Requirements & Qualifications
Education/Experience
• Requires a high school diploma; at least 1 year of administrative office experience or other related job experience.
Knowledge, Skills, and Abilities
• Ability to prepare routine administrative paperwork.
• Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, and other office procedures and terminology.
• Knowledge and use of Microsoft Word, Excel, PowerPoint, Microsoft Outlook, internet and office equipment.
• Strong customer service skills.
• Ability to meet deadlines.
• Good written and oral communication skills.
• Strong organizational skills.
• Positive attitude.
• Ability to work with little supervision.
Environmental Conditions & Physical Demands
• The work environment involves everyday risks or discomforts requiring normal safety precautions typical of such places as offices, meeting and training rooms; use of safe work practices with office equipment, avoidance of trips and falls and observance of fire regulations.
• The work environment will require walking, standing, bending and carrying of items weighing 5-15 lbs. Also, the employee must have manual dexterity, visual and auditory acuity.
• Some repetitive motion is involved.
by The Carter Malone Group LLC | Mar 27, 2013 | CMG News
A device that can interpret language between emergency on-scene responders and the people they transport is being touted as the latest technological advancement in rescue operations.
Rural Metro Ambulance, a company that provides ambulance service in Shelby County, including the unincorporated areas, is believed to be the first group in the country to use such a device.
“Our on-scene responders, or emergency rescuers, are sometimes faced with the inability to communicate with the people they are called to transport to area hospitals and other facilities,” said Nikki Gast, Rural Metro Ambulance Market General Manager. “If there is a communication problem, this device will help save valuable time and lives.
When using the device, a simple press of a button dials an interpreter, who can directly communicate with the patient, even if they do not speak the same language. The interpreter can detect the dialect and language and transfer the call to another person who can communicate with them.
“Language barriers keep people from getting the help that they need in an emergency situation and in a timely manner,” said Gast. “This device is an essential component in our quest to deliver spotless service in Shelby County without being hampered by the patient’s dialect and language.”
Gast said the device will help take out some of the guess work when responding to an emergency in the field.
Emergency rescuers are training on the device and expecting to use it in Shelby County in a few weeks.
About Rural Metro
Rural Metro Ambulance is proud to be the 911 emergency provider for the unincorporated areas of Shelby County, as well as Arlington, Collierville, Germantown, Lakeland and Millington. Rural Metro Ambulance provides emergency service in 21 states and has more than 9,000 employees. For more information about Rural Metro, visit www.ruralmetro.com.
by The Carter Malone Group LLC | Mar 6, 2013 | CMG News
The Tennessee Public Relations Alliance, formed in late 2011, has added a new member: Hispanic Marketing Group of Nashville.
“This further extends our footprint from West Tennessee to East Tennessee and into the state’s most rapidly growing demographic group,” said Mark McNeely, senior partner of McNeely Pigott & Fox Public Relations of Nashville. Other charter members of the alliance are The Carter Malone Group of Memphis and Moxley Carmichael Public Relations of Knoxville.
“We are fortunate to count Hispanic Marketing Group as part of the alliance. Our members represent a premier team of communications professionals with unparalleled experience and talents,” McNeely said. “MP&F has worked with Marcela Gómez and her firm for years on several clients, and in each case, she has been a trusted and valuable addition to our team.”
The statewide alliance was formed to provide blanket geographic coverage for products and issues in Tennessee. Since its inception, the alliance has worked with BlueCross® BlueShield® of Tennessee on communications efforts related to the Affordable Care Act and the Tennessee Association of Grocers & Convenience Stores to advocate for wine in retail food stores. National organizations PhRMA and the American Academy of Ophthalmology have also worked with the alliance to bring their messages to Tennessee.
Hispanic Marketing Group was founded in 2002 and is the leading full-service bilingual and bicultural marketing and communications agency in Middle Tennessee, providing strategic counsel and services to consumer, corporate, nonprofit and other clients. The Nashville Post has named Hispanic Marketing Group one of “25 Emerging Companies in Nashville.”
Gómez, a native of Bogotá, Columbia, has worked with clients in diverse industries, including sports, transportation, education, government, finance and health care. She is very active in the Nashville community, and she currently serves on the board of directors for the Tennessee Latin American Chamber of Commerce. In 2007, she was recognized by the Nashville Business Journal as one of the city’s “30 Women of Influence.”
“I look forward to working with some of Tennessee’s most highly respected agencies as a member of the alliance,” said Gómez. “This relationship gives Hispanic Marketing Group some exciting new opportunities to reach a much wider demographic.”
Gómez has worked with MP&F on clients including the Metro Nashville Airport Authority, Nashville Electric Service, the Metropolitan Planning Department, Tennessee State University, the Metropolitan Transit Authority, the Nashville Area Chamber of Commerce’s Partnership 2010 initiative and Job Corps.
MP&F, which celebrated its 25th anniversary last year, is the state’s largest PR firm and maintains a field office in Washington, D.C.
The Carter Malone Group LLC (CMG) is a full-service public relations, marketing and advertising firm, located in Memphis, Tenn. CMG provides creative, dynamic and credible integrated marketing communication strategies that enhance clients’ business objectives. CMG is a minority-owned firm with a diverse client list.
Moxley Carmichael is a full-service public relations company based in Knoxville, Tenn. The firm’s client list includes leading companies and organizations in East Tennessee and beyond, including Pilot Flying J travel centers, PetSafe, U.S. Cellular and Ruby Tuesday. It serves clients on a local, regional and national basis.
Each of the independently owned agencies has continued to maintain existing clients and pursue clients needing help from a single agency; but the alliance has presented previously unavailable opportunities for businesses and organizations seeking help from a cohesive, statewide communications team with strengths in all local markets.
by The Carter Malone Group LLC | Mar 4, 2013 | CMG News
Download any of the 6 powerpoint presentations from the symposium:
Connecting Business Resources & Opportunities (PPT)
Business Plan Competition (PPT)
Helping small businesses grow and communities thrive (PPT)
The Cookies are Baked… How Do you Move them off the Shelf? (PPT)
Controlling How Your Cookies Crumble (PPT)
The Right Ingredients for the Successful Entrepreneur (PPT)
by The Carter Malone Group LLC | Mar 1, 2013 | CMG News
The city of Memphis Division of Planning and Development is hosting a community-wide meeting at Whitehaven High School on March 21, from 5:30 p.m. – 7:30 p.m., to share with community stakeholders (business leaders, community leaders and residents) in the Memphis Aerotropolis study area the Master Plan that is being developed for future development and reinvestment, which could transform Memphis into a more competitive, logistics and distribution center of commerce that will benefit the entire Mid-South Region.
The meeting is scheduled to inform the public on the progress and strategies of the Master Plan, including discussions, suggestions and points made by community stakeholders during several listening tours within the Aerotropolis study area. The Aerotropolis team will share the vision and strategies that will be used after the Master Plan is complete and during the implementation process. The public is invited to attend this community-wide meeting.
For more information, contact Chad Bowman, Aerotropollis Project Manager, Memphis and Shelby County Division of Planning and Development, at 901-636-7160 or email him at chad.bowman@memphistn.gov.
About Memphis Aerotropolis
The City of Memphis and the Division of Planning and Development and the U.S. Department of Housing and Urban Development (HUD) have partnered through a HUD Community Challenge Grant Program to fund a comprehensive Master Plan and Real Estate Market Analysis for Memphis Aerotropolis. Memphis has hired RTKL of Los Angeles, CA to create the Master Plan and MXD Strategists of British Columbia, Canada to create the Real Estate Market Analysis. Representatives from both firms will be in attendance at the listening tour meetings. Each firm has hired local subcontractors to assist with these projects.
Download Press Release
by The Carter Malone Group LLC | Feb 24, 2013 | CMG News
Deidre Malone describes the day she resigned from her 10-year tenure as a marketing executive with ALSAC/St. Jude Children’s Research Hospital as the day she “walked out on faith.”
With a husband recovering from a major surgery in a household concerned about health care, it wasn’t exactly the perfect timing for Malone to become an entrepreneur. But after turning 40, she knew that if she ever wanted to realize her dream, she’d have to take the risk.
“I remember walking into the CEO’s office at ALSAC and he tried to talk me out of it,” Malone said. “He said, ‘Deidre, if you don’t want to run this division, come work for me.’ I said, ‘No, that’s not it. This was the best opportunity because it taught me how to really deal with some adversity in terms of what it would really be like in my own business.’”
That same day, Malone’s pastor invited her to lunch, unaware of her professional circumstances. He informed her that The National Baptist Convention was coming to town and its ministers wanted to hire Malone.
“He said, ‘I know you have a full-time job, but we really need your assistance with sponsorship and PR,’” Malone said. “He had no idea I had just resigned. That was kind of my sign that it was the right thing to do.”
Malone founded The Carter Malone Group LLC in 2003, a full-service public relations, marketing and advertising firm. It was a year after she was elected to the Shelby County Commission, where she served two four-year terms.
The National Baptist Convention still uses The Carter Malone Group when it stops in Memphis. Other longtime clients The Carter Malone Group has retained in its 10 years in business include Saint Francis Hospital and The Church of God in Christ (COGIC).
“From a business standpoint, I’m very proud of the clients that we’ve been able to keep,” Malone said. “I’m proud that we are sought out to partner with organizations that are outside of our industry for work and that we get a lot of referral business, which speaks to the quality of work that the associates here at the firm provide.”
Many of those clients have taught Malone valuable life lessons. Solidifying COGIC, for instance, taught her that as a small-business owner, she had to know the value that she brought to the table and ask for it.
Malone scored that account after starting The Carter Malone Group as a sole proprietor out of her Midtown home and then transitioning into EmergeMemphis, the city’s new business incubator. Working with Cynthia Norwood of alt.Consulting, Malone learned that reducing rates in order to get clients in the door was the wrong methodology for a fledgling agency.
“She said, ‘If you start out that way, then you’re not really getting the revenue that your firm should receive because they’re not paying for what you’re worth,’” Malone said. “(Meanwhile), the Church of God in Christ had asked for a proposal. I gave them a proposal and I thought, ‘they’re never going to agree to this.’ Bishop G.E. Patterson didn’t blink. He said, ‘Absolutely. Send me a contract.’ From that point on, I’ve never reduced my rates or my associate’s rates. We’re pretty competitive with the larger agencies and I think you should be.”
Malone said oftentimes women know that they’re capable of doing the job and offering a quality service, but seldom do they convey the self-confidence they should.
“Sometimes we’re just so grateful to get the opportunity, whereas our male counterparts are very confident when they’re obtaining that opportunity,” Malone said. “More women have to realize that you have the same education, the same experience, the same organizational and thought process as your male counterparts and you deserve to be there and to ask for what you’re worth.”
Malone also stresses to women, especially those looking to open their own business, to be prepared. That’s why earlier this year, The Carter Malone Group held a series of three free symposiums called, “Controlling How the Cookie Crumbles: Educating and Empowering Entrepreneurs.”
“I want people to have a clear understanding that starting your own business is not going to be the easiest thing at all in the world to do, but it can be the most rewarding thing that you could ever do,” Malone said.
The Carter Malone Group, which employs 10, recently moved from The Cotton Exchange Building Downtown to a 103-year-old house at 1509 Madison Ave. The firm occupies the first level and is looking to lease out the second floor to attorneys, architects or any other interested lessees.
Newer clients to The Carter Malone Group’s portfolio are Rural Metro/Corp., Chicago-based Harris & Harris, Los Angeles-based RTKL Associates Inc., Achievement School District and Aspire Public Schools.
And always looking for more opportunities, Malone may also run as the Democratic candidate for Shelby County mayor. She ran in the 2010 Democratic Primary and has been approached by several supporters since that time asking her to consider campaigning again.
“With my small-business background, my corporate background and with the level of public service that I’ve been able to offer the community for the last 25 years, I would be doing a disservice to myself if I didn’t even consider it,” Malone said. “But right now I’m really torn because I’ve been focusing on my business and I’m really loving that. So I’m just going to be prayerful and we’ll see what happens.”
by The Carter Malone Group LLC | Feb 15, 2013 | CMG News
The Memphis Branch of the National Association for the Advancement of Colored People (NAACP) will host its annual Freedom Fund Gala at the Memphis Cook Convention Center on March 20, 2013 with Susan L. Taylor as the keynote speaker.
Taylor is the Editor Emerita of Essence Magazine and founder of National Cares Mentoring Movement.
At Essence for nearly three decades, Taylor was the driving force behind one of the most celebrated Black-owned businesses in the world serving as its fashion and beauty editor, editor-in-chief and editorial director. For 27 years, she also authored one of the magazine’s most popular columns, “In the Spirit.” She was the first and only African American woman to be recognized by the Magazine Publishers of America and the first to be inducted into the American Society of Magazine Editors Hall of Fame. Taylor was the recipient of the NAACP’s President Award for visionary leadership and has honorary degrees from more than a dozen colleges and universities.
Developed as a call to action, Taylor founded National Cares Mentoring Movement to serve a massive campaign to recruit one million able adults to help secure children who are in peril and losing ground. “Not on our watch!” says Taylor. “Our children are the mothers and fathers of tomorrow, and their future is in our hands.”
Taylor is also the cofounder of Future PAC, the first national political action committee devoted to providing a network of support and sources of funding for progressive African American women seeking federal and state-level political offices. She is the co-chair with Danny Glover of Shared Interest, a capital campaign to raise money to build housing in rural areas of South Africa, and serves on the boards of the Joint Center for Political and Economic Studies and the National Underground Railroad Freedom Center.
For additional information about then gala, you may contact the Memphis Branch of the NAACP at 901.521.1343.
About the NAACP
The National Association for the Advancement of Colored People (NAACP) is the nation’s oldest civil rights organization. The mission of the NAACP is to ensure the political, educational, social and economic equality of rights for all persons and to eliminate racial hatred and racial discrimination.
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by The Carter Malone Group LLC | Feb 15, 2013 | CMG News
Aspire Public Schools is proud to announce Memphian Nikita Reed as the organization’s second principal in Memphis at the Hanley Elementary campus. Reed visited Aspire schools in November of 2012 as a member of the Orange Mound community and after her visit she was so impressed by Aspire that she sought to become a part of the organization.
Reed brings 23 years of experience in the Memphis City Schools District as a teacher, library media specialist, assistant principal, and principal. As an administrator, she served families at Hanley Elementary as an assistant principal for three years, and as a principal at Cherokee Elementary for three years.
“I am honored to have the opportunity to return to Hanley Elementary to educate a community; ultimately empowering the City of Memphis and our nation,” said Reed. “I see education as today’s civil rights movement, and is honored to be a school leader for this most important responsibility.”
“We are pleased Nikita will be joining the Aspire school leadership team in Memphis” said Allison Leslie, Aspire Memphis Executive Director. “Nikita’s proven commitment to educational excellence and strong Memphis roots will support our efforts to serve the students and families in the Orange Mound community.”
Not only does Reed serve the Orange Mound community, she proudly serves our country as a Master Sergeant in the United States Air Force. She embraces the core values: Integrity first, service before self and excellence in all we do. Her grandfather, Judge Boyd, taught her the importance and willingness to help others; and the rewards that follow.
Reed’s educational background is a prime example of her belief that learning is a continuous effort. She received an Associate of Art Degree in Pre-Nursing from Southwestern Christian College, an Associate Degree from the United States Air Force Community College, a Bachelor of Science Degree in Elementary Education from Harding University, an endorsement in Library Science from Union University, and a Masters in Education in Educational Leadership from the University of Mississippi.
In addition, she is a member of the Harvard Principal’s Center, Association for Supervision and Curriculum Development (ASCD), Leadership Memphis Class of 2013, and Enlisted Association (Military). In her efforts to serve others, she takes pride in professional and volunteer services. She also volunteers and supports the March of Dimes, The Scleroderma Foundation, Metropolitan Inter-Faith Association (MIFA), Memphis Grizzlies, and Habitat for Humanity.
For more information, please visit www.apsirepublicschools.org or call (901) 205-9443.
About Aspire Public Schools
Aspire Public Schools is a nonprofit organization that currently operates 34 high-performing, open-enrollment public charter schools serving 12,500 students in underserved communities across California and will open schools in Memphis, TN beginning in fall, 2013. Aspire is one of the nation’s highest-performing public school systems, delivering a rigorous ‘College for Certain’ education to students in grades K-12. Visit Aspire Public Schools at www.aspirepublicschools.org or call (901) 205-9443.
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