Tennessee Governor Bill Haslam and the Legislature created the Achievement School District (ASD) in 2011 as an intervention district for low performing schools in the state. Aspire Public Schools was one of the first charter management organizations approved to operate a school. Most of the 5 percent of low performing schools were in Memphis, Tennessee and in minority communities. Aspire had to determine which schools they were interested in and the residents in those communities needed to accept them to operate the schools.

The Carter Malone Group, LLC (CMG) in the first year worked with the Aspire team to meet key elected officials, community leaders, stakeholders and parents and to provide collateral material for enrollment, billboard designs and public relations. Today, we continue to provide those services and we have created their local website and social media platforms for the five school system. www.AspireMemphis.org.