Seafood Nutrition Partnership
Seafood Nutrition Partnership promotes seafood’s health benefits and works to break down its barriers through grassroots educational programs across the country. In 2014, The Carter Malone Group, LLC partnered with SNP on a pilot campaign in Memphis. The national launch the following year would total eight cities.
The campaign accumulated more than 710,00 media impressions through outlets like WREG-TV, WHBQ-TV, WATN-TV, The New Tri-State Defender, The Commercial Appeal and WHAL-FM.
With no advertising budget, we leveraged our digital and social media against partner communication resources. The approach netted a 40 percent return on our total budget in in-kind promotions.
What We Did
Healthy Heart Summit
Eating seafood twice a week has many benefits. To educate consumers, our team created a Healthy Heart Summit. CMG also partnered with Kroger Stores to collect Healthy Heart Pledges at 20 area locations.
Celebrity Chef Cook-Off and Ambassadors
To highlight restaurants who offer healthy seafood options, CMG developed a Celebrity Chef Cook-Off and Restaurant Week. Chef ambassadors for Seafood Nutrition Partnership include cookbook author & restaurateur Jennifer Chandler, Chef Ben Smith and Ayanna Johnson.