BlueCross Community Trust Doubles Amount of Diversity Scholarships

Now in its third year, BlueCross BlueShield of Tennessee’s 2015 Diversity Scholarship application process is open. This year, the scholarship amount has been increased from $5,000 to $10,000.

As health care reform brings increased access to insurance to populations never covered before, it also creates a greater need for a qualified, diverse workforce to deliver health care. To address this need, the BlueCross BlueShield of Tennessee Community Trust, in collaboration with the Memphis chapter of the National Association of Health Services Executives (NAHSE), is offering three $10,000 college scholarships to Tennessee minority students pursuing careers in health care.

The scholarships – which recognize outstanding achievements in academics, community service and leadership – are awarded to undergraduate students who wish to pursue careers in health care.

“These scholarships provide a much-needed resource for minority students to achieve continued academic success,” said Ron Harris, director of workforce diversity for BlueCross. “This financial assistance will not only help deserving students achieve their dreams but should also improve diversity in the health care field.”

According to BlueCross’ research on health care reform and its impacts on minority populations in Tennessee, African-Americans, Hispanics, American Indians, Alaska Natives and Native Hawaiians as well as other Pacific Islanders remain underrepresented in medicine relative to their numbers in the U.S. population and populations in specific states, regions and localities.

The money will be distributed in two increments of $5,000 over two semesters. Applications are due Feb. 28.

Coalition for a Healthy Tennessee ramps up advocacy for Insure Tennessee Radio, direct mail launch on 1/20/15 fuels statewide grassroots efforts

The Coalition for a Healthy Tennessee this week began radio ads and direct mail across the state to support passage of Insure Tennessee, the conservative, market-based health care reform plan proposed by Governor Bill Haslam.

The media launch is an addition to the vibrant statewide grassroots campaign underway that involves thousands of business, health care and civic organizations across Tennessee who are making contact with legislators.  The Coalition’s media presence includes, @InsureTNNow and

“It is vital for people to know that what Governor Haslam is proposing is conservative, free-market health care reform and not more of the same Medicaid from Washington, D.C. Insure Tennessee is distinctly not traditional Medicaid expansion,” said coalition spokesman Charlie Howorth, executive director of the Tennessee Business Roundtable.  “By departing from the Washington model, Governor Haslam has found a way to provide coverage for working Tennesseans caught in the coverage gap and to stabilize rural hospitals that are currently at risk of closure. We can achieve this with no new taxes and no cost impact to the state.”


The Coalition’s radio spots began airing today in markets across Tennessee. The entire radio script reads as follows:


“Time and time again, Tennesseans have rejected the Obama agenda and his Obamacare plan that moves health care decisions out of our state and into the hands of DC bureaucrats.

“That ‘s why Governor Haslam has introduced the Insure Tennessee Plan to cover hundreds of thousands of hard-working Tennesseans. It’s a conservative, market-based approach that will result in no new taxes, no new state government spending, and stability for our state’s rural hospitals.

“No new taxes and no new state government spending to make sure more of our fellow hard-working Tennesseans have health care… That’s the conservative way, that’s the Tennessee way. 

“Call 1-800-449-8366 to tell your legislator to stand with Governor Haslam and Insure Tennessee Now or go to Insure Tennessee Now Dot Com for more information on Insure Tennessee. Paid for by The Coalition for a Healthy Tennessee.”

The Coalition’s first direct mail piece, attached here,emphasizes that Insure Tennessee is “a Common Sense, Conservative Solution for True Health Care Reform in Tennessee.”


The Coalition has more than 100 members, including many large member organizations, including chambers of commerce and other health care, business and civic organizations committed to gaining approval of Insure Tennessee. The group last month launched a website – – and is conducting grassroots advocacy in all 95 counties.  The group is led by the Tennessee Business Roundtable.

Public health care forums featuring Insure Tennessee will held in Chattanooga, Jan. 22; Jackson, Jan. 30; and Tri-Cities, Feb. 6.  Forums have been conducted in Nashville, Memphis and Knoxville.

The campaign, including paid media, is entirely funded by private supporters of Insure Tennessee through the Coalition for a Healthy Tennessee.

The Carter Malone Group, LLC Creates New Business – Malone Sullivan Public Strategies, LLC

(January 7, 2015 – Memphis, TENN)Two campaign veterans, Deidre Malone and Jeff Sullivan, have joined forces and formed a new business Malone Sullivan Public Strategies, LLC (MSPS), a subsidiary of The Carter Malone Group, LLC. The firm will offer government relations, campaign management, corporate partnership development and grassroots advocacy services. Malone Sullivan officially opened its doors on January 1, 2015.

Sullivan serves as the President of MSPS. “Deidre and I have known each other for years and worked in a few political campaigns together,” said Sullivan. “I’ve always admired her business acumen. We believe there is a great deal of opportunity and we plan on being strong advocates for our clients.” Sullivan has managed campaigns for Democrats and Republicans and has served as a lobbyist for more than 25 years.

For Malone Sullivan, Deidre Malone serves as its Chief Executive Officer. “I’m excited about this new venture with Jeff and the potential to represent businesses who need assistance sharing their business solutions with government,” said Malone. “I’ve been a candidate and I’ve actually managed political campaigns. Our expertise complement each other and that level of experience we will bring to our clients.”