“This Can’t Be Life” Speaks to the Reality of What’s Going on In America Today
Nationally recognized Hip-Hop artist, Tyke T, blends the slickest street sounds with conscious reflections of modern American society. “This Can’t Be Life,” a new single from the Tennessee native, is being released as a part of Black History month and as a way to draw attention to the plight of African-Americans in this country today.
“This Can’t Be Life” was my opportunity to artistically discuss what’s going on in our communities as well as the strong resolve African-American’s have as a people to rise from those situations,” said Tyke T. A skilled songwriter, Tyke T is able to fuse sincere lyrics with his unapologetically bold, infectious style. His music perfectly articulates the struggle many face trying to attain the American dream with humility, humor and an undercurrent of determination that belies his casual manner.
“In today’s music especially with commercial or urban platform you have to have somebody with a finished product,” said Devin Steel, DJ at K97 in Memphis. “You can take [Tyke-T’s] single on the radio and it competes with a Beyoncé, Chris Brown or Pharrell.”
“This Can’t Be Life” is available on drivenbymusic.net and at all major digital retailers.
In 2014 Tyke T was crowned the winner of Clear Channel Radio Station K-97’s Next Big Thing 6 contest and the 1st Memphis Grizzlies Showcase champion, in which he performed center court in front of over 17,000 fans. Tyke T was also a top-8 finalist in the VH1 Make a band famous competition.
For more information, click here to download a full media kit, or, to download a clean version of the song, click here (download for media, only). February 25, 2016. The Tyke-T website is www.Drivenbymusic.net, Facebook Page: Tyke T, Instagram is Tyke__T and Twitter Tyke__T.
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