Since 2007, urban renewal, economic development and cultural tourism has been the focus of a 20-block area in downtown Memphis, Tennessee called the Memphis Heritage Trail. The Carter Malone Group, LLC (CMG) has been working on this project since day one. The purpose of the project is to recognize the significant contributions of African Americans who helped shape the rich business, cultural, and musical heritage of Memphis.
As a part of the planning phase, through charrettes, stakeholder meetings, and surveys we were able to obtain a sense of what the Memphis community felt about this type of tourism project and how it should be shaped. CMG worked with the community to name, brand and promote the project through the www.MemphisHeritageTrail.com website, social media platforms, public relations, informational video and special events.
CMG worked with the City of Memphis to create The Memphis Heritage Trailblazer Awards event where noted civil rights legends were honored and an update was provided on the Memphis Heritage Trail Project. The official trail will be unveiled in April 2018 as a part of the 50th Anniversary of the death of Dr. Martin Luther King Jr.