CASE STUDIES
Tarik Black Foundation
Crime and youth violence is a major problem in cities across the country and Memphis is no exception. NBA Los Angeles Laker and Memphis native Tarik Black made a promise that if he was ever successful, he would come back home and do his part to make a difference. In...
Memphis Heritage Trail
Since 2007, urban renewal, economic development and cultural tourism has been the focus of a 20-block area in downtown Memphis, Tennessee called the Memphis Heritage Trail. The Carter Malone Group, LLC (CMG) has been working on this project since day one. The purpose...
Aspire Public Schools
Tennessee Governor Bill Haslam and the Legislature created the Achievement School District (ASD) in 2011 as an intervention district for low performing schools in the state. Aspire Public Schools was one of the first charter management organizations approved to...
Seafood Nutrition Partnership
In an effort to educate Americans about the health benefits and break down barriers about seafood, the Seafood Nutrition Partnership (SNP) conducts grassroots public health educational programs across the country. In 2014, SNP partnered with The Carter Malone Group,...
The Healthy Church Challenges
Memphis and Shelby County have ranked in the bottom 10 percent of most studies as it relates to health, healthy eating, exercise, disease management and prevention. The Carter Malone Group, LLC (CMG) developed and implemented two major integrated marketing campaigns...