The hair care industry is a lucrative business with consumers who care about the health of their hair and their hairstyles. In the African-American community more individuals are returning to chemical free options for their hair, such as loose natural styling and hair locking services. A local hairstylist is hosting the 1st Annual Naturals in the City Hair and Wellness Expo in Memphis, TN in July of this year.
Takeisha Berry-Brooks is the owner of A Natural Affair Beauty Lounge and founder of Metamorphosis Natural Hair Care Systems™ and is the host of the expo. The 1st Annual Naturals in the City Hair and Wellness Expo for professionals and consumers who want to learn more about natural hair care techniques, natural hair care products and holistic ways of healthy living are invited to attend this event on Saturday, July 28, 2012 from 10 a.m. to 7 p.m. The event will be held at Esplanade Memphis, 901 Cordova Station, in Cordova, TN, off of Germantown Parkway and Macon Road.
“I want to make sure that not only men and women are empowered, but educated in the choice that they’re making to go natural,” said Berry-Brooks, a natural hairstylist for 12 years. While most women are transitioning from relaxed to natural hair, some are clueless in versatile styling options and correct products choices for their hair type, she said.
“When I decided to pursue natural hair care, I had a lot of goals for myself,” said Berry-Brooks, whose full-service, natural hair care salon specializes in transitioning women from relaxed hairstyles to more of a natural, chemical-free look. “I knew putting on an expo in Memphis would be different and out of the box.”
According to industry trends, more than 250,000 businesses in the United States are classified as beauty salons. Berry-Brooks says the Expo is an opportunity for business owners in the tri-state area to sell themselves and push their brand.
The Expo will include entertainment, natural hair seminars, wellness seminars and vendors marketing their products and services. Consumers also will be introduced to natural skin care products, henna tattoos and healthy food options.
A crowd of 500 or more people from as far as Nashville, Jackson, Miss., Little Rock, and Jackson, Tenn., are expected to attend, Berry-Brooks said. Special guests, naturalists and wellness entrepreneurs are among those scheduled to appear.
For more information on the Expo visit the website at www.naturalsinthecity.com or contact Takeisha Berry-Brooks at 901-320-6300 or email info@naturalsinthecity.com.
About Takeisha Berry-Brooks
Takeisha Berry-Brooks is no stranger to the hair care industry. After receiving her cosmetology license from the Hair Design School in 1999, she soon turned her focus to natural hair care after encountering many of her clients with damaged hair from chemical treatments and bonding weave misuse. In 2000, she attended the World of Natural Hair Health and Beauty Show and also received a certification as a consultant and stylist for Sisterlooks™, a natural hair management system that allows women with tightly textured hair to take advantage of a wide range of hairstyles without having to alter the natural texture of their hair. Industry professionals that Berry-Brooks trained under include Lisa Akbari, Fatou Jangum, Taliah Wajid and Dr. Joanne Cornwell.