Crime and youth violence is a major problem in cities across the country and Memphis is no exception. NBA Los Angeles Laker and Memphis native Tarik Black made a promise that if he was ever successful, he would come back home and do his part to make a difference. In January 2017, The Carter Malone Group, LLC (CMG) managed the launch of the Tarik Black Foundation and introduced the Mid-south to his Transformation50 Basketball and Life Skills camp.
More than 50 area coaches attended the news conference to recommend their team members for the camp. Along with public relations for the launch of the foundation, The CMG team was responsible for creating the website www.TarikBlackFoundation.org, the social media platforms and collateral material for the foundation.
Due to the news conference, 90 percent of the camp participants were secured and major brand awareness was generated for the Tarik Black Foundation.
Since 2007, urban renewal, economic development and cultural tourism has been the focus of a 20-block area in downtown Memphis, Tennessee called the Memphis Heritage Trail. The Carter Malone Group, LLC (CMG) has been working on this project since day one. The purpose of the project is to recognize the significant contributions of African Americans who helped shape the rich business, cultural, and musical heritage of Memphis.
As a part of the planning phase, through charrettes, stakeholder meetings, and surveys we were able to obtain a sense of what the Memphis community felt about this type of tourism project and how it should be shaped. CMG worked with the community to name, brand and promote the project through the www.MemphisHeritageTrail.com website, social media platforms, public relations, informational video and special events.
CMG worked with the City of Memphis to create The Memphis Heritage Trailblazer Awards event where noted civil rights legends were honored and an update was provided on the Memphis Heritage Trail Project. The official trail will be unveiled in April 2018 as a part of the 50th Anniversary of the death of Dr. Martin Luther King Jr.
Tennessee Governor Bill Haslam and the Legislature created the Achievement School District (ASD) in 2011 as an intervention district for low performing schools in the state. Aspire Public Schools was one of the first charter management organizations approved to operate a school. Most of the 5 percent of low performing schools were in Memphis, Tennessee and in minority communities. Aspire had to determine which schools they were interested in and the residents in those communities needed to accept them to operate the schools.
The Carter Malone Group, LLC (CMG) in the first year worked with the Aspire team to meet key elected officials, community leaders, stakeholders and parents and to provide collateral material for enrollment, billboard designs and public relations. Today, we continue to provide those services and we have created their local website and social media platforms for the five school system. www.AspireMemphis.org.