Seafood Nutrition Partnership

Seafood Nutrition Partnership

The Seafood Nutrition Partnership (SNP), the non-profit whose mission is to teach Americans about the health and nutritional benefits of seafood, launched two pilot public health education campaigns in October 2014. One in Memphis, TN and the other Indianapolis, IN.  The Carter Malone Group (CMG) was chosen to create and execute a public education and grassroots communications campaign with special emphasis on health and wellness. CMG developed a coalition of elected officials and local leaders from the business, healthcare, academia, restaurant, retail and faith communities to help teach citizens about the health benefits of seafood through a series of events.

CMG assisted in building a strong broad-based coalition of local leaders from diverse sectors who share and recognize the importance of educating Americans about a healthy diet and incorporating more seafood into their diets.

The campaign received more than 710,000 media impressions through media relations efforts with WREG-TV, WHBQ-TV, WATN-TV, The New Tri-State Defender, The Commercial Appeal and WHAL-FM.

We didn’t have an advertising budget but leveraged our digital and social media against partner communication resources and had a return of 40% of our total budget in in-kind promotions. The national campaign launches in October 2015 in 8 cities.

The Healthy Church Challenges

The Healthy Church Challenges

Memphis and Shelby County have ranked in the bottom 10 percent of most studies as it relates to health, healthy eating, exercise, disease management and prevention.

The Carter Malone Group (CMG) has developed and implemented two major integrated marketing campaigns for BlueCross BlueShield of Tennessee over the past three years: The Healthy Church Challenge, 2012 and 2013; and, The Healthy Church Fairs, 2014.  The primary goal of both campaigns was to help educate and empower West Tennesseans to live healthier lifestyles. CMG was responsible for: branding, collateral, recruitment, public relations, media relations, advertising, sponsors, volunteers and community partners.

We recruited West Tennessee churches to register to participate in the 100-day Healthy Church Challenge.  Each church had a team coordinator and bi-weekly events featured a fitness instructor, a nutritionist, exercise sessions and weigh-ins.   The Challenge culminated with an Obesity Summit that presented ways to stay healthy and fit after the Challenge.  BCBST awarded a first, second and third place prize to the church team that had the greatest percentage of weight loss.

The inaugural Challenge garnered The Carter Malone Group a Best in Show VOX Award from the Public Relations Society of America and catapulted the community into year two.

In 2014 CMG coordinated nine Healthy Church Fairs on consecutive Saturdays at nine churches in Shelby County. Each health fair included: clinical screenings, health vendors, health-based associations, healthy cooking and exercise demonstrations and educational sessions. The health fairs continued to build brand awareness for BCBST and to support the company’s goal of impacting the health population of this community.

The campaigns received more than 3 million media impressions through media relations efforts with WREG-TV, WMC-TV, WHBQ-TV, WATN-TV, The New Tri-State Defender, The Commercial Appeal, Memphis Daily News, Memphis Health & Fitness Magazine, Spirit Magazine, WHAL-FM and WDIA-AM. BCBST received a return of over 75% of its advertising budget in in-kind promotions.

CONGRESSMAN COHEN & MAYOR WHARTON TO KICK OFF NATIONAL SEAFOOD MONTH

Seafood Nutrition Partnership Educates Memphians about the Health Benefits of Seafood (October 7, 2014 – Memphis, TENN) Congressman Steve Cohen and City of Memphis Mayor A C Wharton, Jr. will kick off National Seafood Month (October) with a host of community leaders, health professionals and chefs as part of the Seafood Nutrition Partnership’s city-wide campaign to educate and empower Memphians to live healthier through adding more seafood to their diets. The news conference will take place at 10:30 a.m. on Wednesday, October 8, 2014 at the Church Health Wellness Center located at 1115 Union Avenue. “I have continuously pushed the need for people in my district to continue, start or resume their efforts in living a healthy lifestyle,” said Cohen. “The Seafood Nutrition Partnership and their efforts to educate people on how seafood can help them in their pursuit to live happy, healthier lives is a perfect fit for Memphis, and I’m very happy to be a partner.” Cohen has also signed on to be an honorary council member of the Seafood Nutrition Partnership and has taken the SNP Heart Healthy pledge. During the month of October, the Seafood Nutrition Partnership will have a celebrity cook-off, a cooking demonstration, participation in health fairs to give free Omega 3 screenings and encourage Memphians to take the Seafood Pledge. It will also address the health risks associated with low seafood consumption through partners that provide health and nutrition guidance. “It’s important to have a healthy Memphis, and I’m very glad to partner with the Seafood Nutrition Partnership and Linda Cornish, one of the founders of the Memphis Farmers’ Market, in this campaign,” said Wharton. “Eating seafood just twice a week will help combat things like heart disease and diabetes, which are prevalent silent killers in our community. I hope that all Memphis citizens will take part in this effort. If we do, it could really change lives.” “Through our education efforts, we aim to build awareness about the essential nutritional benefits from eating seafood, help Americans gain the skills to select, order, and prepare fish and shellfish and inspire a healthier America by promoting a nutrient-rich diet that includes seafood,” said Linda Cornish, Executive Director of the Seafood Nutrition Partnership. For more information visit http://www.seafoodnutrition.org About the Seafood Nutrition Partnership: Seafood Nutrition Partnership is a 501(c)3 whose mission is to inspire a healthier America through partnerships that raise awareness about the essential nutritional benefits of eating seafood. Through its education efforts, the organization aims to help Americans gain the skills to select, order and prepare fish and shellfish, and to inspire a healthier America by promoting a nutrient-rich diet that includes seafood. SNP is a member of the Clinton Global Initiative and the NCD Roundtable.

RED WHITE AND FOOD BEGINS ‘GET OUT THE VOTE’ CAMPAIGN Wine referendum to appear on Nov. 4 ballot

RED WHITE AND FOOD BEGINS ‘GET OUT THE VOTE’ CAMPAIGN

Wine referendum to appear on Nov. 4 ballot
NASHVILLE, Tenn. (Oct. 9, 2014) – Red White and Food, the 501(c)(6) organization that supports allowing wine sales in Tennessee’s retail food stores, is working statewide to educate its supporters and to encourage them to vote for wine on Election Day on Nov. 4, or during early voting, which begins Oct. 15.
“We are in the final stage to get wine in retail food stores,” said Susie Alcorn, Red White and Food campaign manager. “This summer, we collected more than 262,247 signatures, which led to 78 communities having the wine question on the November ballot. In the coming days, voters will have the final say on the purchase of wine in retail food stores. We are encouraging Tennesseans to vote for wine.”
The wine in retail food stores referendum will appear on the ballot in 78* qualifying municipalities across Tennessee. Petitions were filed in those communities this summer and certified by the local election commissions to authorize the referendum. Red White and Food encourages voters to read the Nov. 4 ballot in its entirety, as the wine question appears near the end of the ballot.
Alcorn expects the campaign to use a variety of tools to reach wine supporters, including paid media, in-store displays and events. Volunteers are needed, and anyone wishing to help can contact the campaign at volunteer@redwhiteandfood.com.
“We are grateful to those Tennesseans who have supported the Red White and Food campaign,” said Alcorn. “Tennesseans who want to purchase wine with their groceries have worked hard over seven years – to make this a reality, voters must vote for wine.”
Legislation passed by the Tennessee General Assembly in March of this year was a compromise between retail food stores and liquor stores. Many liquor stores across the state are now selling beer and party supplies as allowed by the new law. In communities where the wine referendum passes, retail food stores will be able to sell wine beginning July 1, 2016.

*The election commissions for Lakeland (Shelby County) and Dunlap (Sequatchie County) recently notified Red White and Food that the referendum will not appear on the ballot in those municipalities. Additional questions should be directed to the respective election commissions.
For more information, please contact:
Amanda Reinbold, McNeely Pigott & Fox, (615) 259-4000, areinbold@mpf.com
Red White and Food is a coalition of 30,000-plusTennesseans who want to purchase wine where they shop for food. Initially founded by the Tennessee Grocers & Convenience Store Association, Red White and Food is now an independent 501(c)(6) organization that has the support of the state’s retail food stores. For more information about the wine in retail food stores campaign, please visit www.redwhiteandfood.com.

Upcoming Lane Closures on I-40/I-240 Interchange Project

MEMPHIS, Tenn. – The Tennessee Department of Transportation will have lane closures and temporary traffic stoppages at different locations over the next month as crews continue to work on the I-40/I-240 interchange improvement project.

Beginning Wednesday, October 1 at 8:00 p.m. through Thursday October 2 at 6:00 a.m.:

Two lanes of I-40 eastbound (I-240 southbound) between Exits 12A (White Station) and 12B (Sam Cooper Boulevard) will be closed for the removal of the existing overhead sign truss. Exits 12A and 12B will remain open during this closure. There will be temporary traffic stoppages as the sign truss is removed.

Saturday, October 4, 2014 6:00 a.m. – 5:30 p.m.: 

The two left lanes of I-240 northbound and the left lane of I-240 southbound, beginning just north of the Walnut Grove interchange, will be CLOSED to allow for removal/reset of portable barrier rail and for the removal of the median barrier to allow for the installation of foundations for overhead signs. The final condition will be a shoulder closure on I-240 southbound and the left lane closure on I-240 northbound for approximately 4 weeks.

Saturday, October 4 and Sunday, October 5, 2014 6:00 a.m. – 6:30 a.m. each day:

The left two lanes of I-40 east and westbound lanes will be closed at various locations beginning west of Exit 15 (US64) to west of Exit 12 Sycamore View to allow the existing portable barrier rail to be installed at new locations in order to construct new Dynamic Message Sign foundations in the median.

 Friday, October 10, 2014 8:00 p.m. through 5:00 a.m.  Monday October 13, 2014: 

The left lane of I-240 northbound, beginning just south of the existing Greenway bridge and extending to just north of Exit 12B (Sam Cooper Blvd.), will be closed to allow removal/reset of portable barrier rails and for the delivery and installation of structural steel girders.

 Friday, October 10, 2014 8:00 p.m. through 5:00 a.m. Monday October 13, 2014: 

Exit 12B (Sam Cooper Blvd. traveling from I-40 eastbound) will beclosed to allow for the delivery and installation of structural steel girders. Also, Exit 12B from I-240 northbound will be closed.

The work is weather dependent.  Should inclement weather or unforeseen circumstances prevent this work from occurring as scheduled, it will be rescheduled.

For travel and TDOT construction information, visit the TDOT SmartWay web site at www.tn.gov/tdot/tdotsmartway/. Travelers can also dial 511 from any land-line or cellular phone for travel information or can follow us on Twitter at www.twitter.com/TN511 for statewide travel information.  Drivers are reminded to use all motorist information tools responsibly.  Drivers should refrain from texting, tweeting or using a mobile phone while operating a vehicle.  TDOT advises drivers to “Know before you go!” by checking traffic conditions before leaving for your destination.

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Upcoming Lane Closures on I-40/I-240 Interchange Project

TRAFFIC ALERT
Upcoming Lane Closures on I-40/I-240 Interchange Project

MEMPHIS, Tenn. – Tennessee Department of Transportation will have lane closures and temporary traffic stoppages over the next month as crews continue to work on the I-40/I-240 interchange improvement project.

• Beginning Wednesday, October 1 at 8 p.m. through Thursday October 2 at 6 a.m.:
Two lanes of I-40 eastbound (I-240 southbound) between Exits 12A (White Station) and 12B (Sam Cooper Boulevard) will be closed for the removal of the existing overhead sign truss. Exits 12A and 12B will remain open during this closure. There will be temporary traffic stoppages as the sign truss is removed.

• Saturday, October 4, 2014 6 a.m.-5:30 p.m.:
The two left lanes of I-240 northbound and the left lane of I-240 southbound, beginning just north of the Walnut Grove interchange will be CLOSED, to allow for removal/reset of portable barrier rail and for the removal of the median barrier to allow for the installation of foundations for overhead signs. The final condition will be a shoulder closure on I-240 southbound and the left lane closure on I-240 northbound for approximately 4 weeks.

• Saturday, October 4 and Sunday, October 5, 2015 6 a.m.-6:30 p.m.:
The two left lanes of I-40 eastbound between Sycamore View and the Wolf River Bridge on I-40 will be closed for removal of portable barrier rail in the construction zone. Also, the left lane of I-40 westbound between Sycamore View and the Wolf River Bridge will be closed for removal of portable barrier rail.

• Saturday, October 4 and Sunday, October 5, 2015 6 a.m.-6:30 p.m.:
The two left lanes of I-40 westbound between Germantown Parkway and Highway 64 on I-40 will be closed for removal of portable barrier rail in the construction zone. Also, the left lane of I-40 eastbound between Germantown Parkway and Highway 64 will be closed for removal of portable barrier rail.

• Friday, October 10, 2014 8 p.m. through 5 a.m. Monday October 13, 2014:
The left lane of I-240 northbound, beginning just south of the existing Greenway bridge and extending to just north of Exit 12B (Sam Cooper Blvd.) will be closed to allow removal/reset of portable barrier rails and for the delivery and installation of structural steel girders.

• Friday, October 10, 2014 8 p.m. through 5 a.m. Monday October 13, 2014:
Exit 12B (Sam Cooper Blvd. traveling from I-40 eastbound) will be closed to allow for the delivery and installation of structural steel girders. Also, Exit 12B from I-240 northbound will be closed.

The work is weather dependent. Should inclement weather or unforeseen circumstances prevent this work from occurring as scheduled, it will be rescheduled.

For travel and TDOT construction information, visit the TDOT SmartWay web site at www.tn.gov/tdot/tdotsmartway/ or download the new TDOT SmartWay mobile app from the Apple App Store or the Google Play Store for Android. Travelers can also dial 511 from any land-line or cellular phone for travel information or can follow us on Twitter at www.twitter.com/TN511 for statewide travel information. Drivers are reminded to use all motorist information tools responsibly. Drivers should refrain from texting, tweeting or using a mobile phone while operating a vehicle. TDOT advises drivers to “Know before you go!” by checking traffic conditions before leaving for your destination.

Upcoming Lane Closures on I-40/I-240 Interchange Project

MEMPHIS, Tenn. – Tennessee Department of Transportation will have lane closures and temporary traffic stoppages over the next month as crews continue to work on the I-40/I-240 interchange improvement project.

• Beginning Wednesday, October 1 at 8 p.m. through Thursday October 2 at 6 a.m.:
Two lanes of I-40 eastbound (I-240 southbound) between Exits 12A (White Station) and 12B (Sam Cooper Boulevard) will be closed for the removal of the existing overhead sign truss. Exits 12A and 12B will remain open during this closure. There will be temporary traffic stoppages as the sign truss is removed.

• Saturday, October 4, 2014 6 a.m.-5:30 p.m.:
The two left lanes of I-240 northbound and the left lane of I-240 southbound, beginning just north of the Walnut Grove interchange will be CLOSED, to allow for removal/reset of portable barrier rail and for the removal of the median barrier to allow for the installation of foundations for overhead signs. The final condition will be a shoulder closure on I-240 southbound and the left lane closure on I-240 northbound for approximately 4 weeks.

• Saturday, October 4 and Sunday, October 5, 2015 6 a.m.-6:30 p.m.:
The two left lanes of I-40 eastbound between Sycamore View and the Wolf River Bridge on I-40 will be closed for removal of portable barrier rail in the construction zone. Also, the left lane of I-40 westbound between Sycamore View and the Wolf River Bridge will be closed for removal of portable barrier rail.

• Saturday, October 4 and Sunday, October 5, 2015 6 a.m.-6:30 p.m.:
The two left lanes of I-40 westbound between Germantown Parkway and Highway 64 on I-40 will be closed for removal of portable barrier rail in the construction zone. Also, the left lane of I-40 eastbound between Germantown Parkway and Highway 64 will be closed for removal of portable barrier rail.

• Friday, October 10, 2014 8 p.m. through 5 a.m. Monday October 13, 2014:
The left lane of I-240 northbound, beginning just south of the existing Greenway bridge and extending to just north of Exit 12B (Sam Cooper Blvd.) will be closed to allow removal/reset of portable barrier rails and for the delivery and installation of structural steel girders.

• Friday, October 10, 2014 8 p.m. through 5 a.m. Monday October 13, 2014:
Exit 12B (Sam Cooper Blvd. traveling from I-40 eastbound) will be closed to allow for the delivery and installation of structural steel girders. Also, Exit 12B from I-240 northbound will be closed.

The work is weather dependent. Should inclement weather or unforeseen circumstances prevent this work from occurring as scheduled, it will be rescheduled.

For travel and TDOT construction information, visit the TDOT SmartWay web site at www.tn.gov/tdot/tdotsmartway/ or download the new TDOT SmartWay mobile app from the Apple App Store or the Google Play Store for Android. Travelers can also dial 511 from any land-line or cellular phone for travel information or can follow us on Twitter at www.twitter.com/TN511 for statewide travel information. Drivers are reminded to use all motorist information tools responsibly. Drivers should refrain from texting, tweeting or using a mobile phone while operating a vehicle. TDOT advises drivers to “Know before you go!” by checking traffic conditions before leaving for your destination.