A device that can interpret language between emergency on-scene responders and the people they transport is being touted as the latest technological advancement in rescue operations.
Rural Metro Ambulance, a company that provides ambulance service in Shelby County, including the unincorporated areas, is believed to be the first group in the country to use such a device.
“Our on-scene responders, or emergency rescuers, are sometimes faced with the inability to communicate with the people they are called to transport to area hospitals and other facilities,” said Nikki Gast, Rural Metro Ambulance Market General Manager. “If there is a communication problem, this device will help save valuable time and lives.
When using the device, a simple press of a button dials an interpreter, who can directly communicate with the patient, even if they do not speak the same language. The interpreter can detect the dialect and language and transfer the call to another person who can communicate with them.
“Language barriers keep people from getting the help that they need in an emergency situation and in a timely manner,” said Gast. “This device is an essential component in our quest to deliver spotless service in Shelby County without being hampered by the patient’s dialect and language.”
Gast said the device will help take out some of the guess work when responding to an emergency in the field.
Emergency rescuers are training on the device and expecting to use it in Shelby County in a few weeks.
About Rural Metro
Rural Metro Ambulance is proud to be the 911 emergency provider for the unincorporated areas of Shelby County, as well as Arlington, Collierville, Germantown, Lakeland and Millington. Rural Metro Ambulance provides emergency service in 21 states and has more than 9,000 employees. For more information about Rural Metro, visit www.ruralmetro.com.
The Tennessee Public Relations Alliance, formed in late 2011, has added a new member: Hispanic Marketing Group of Nashville.
“This further extends our footprint from West Tennessee to East Tennessee and into the state’s most rapidly growing demographic group,” said Mark McNeely, senior partner of McNeely Pigott & Fox Public Relations of Nashville. Other charter members of the alliance are The Carter Malone Group of Memphis and Moxley Carmichael Public Relations of Knoxville.
“We are fortunate to count Hispanic Marketing Group as part of the alliance. Our members represent a premier team of communications professionals with unparalleled experience and talents,” McNeely said. “MP&F has worked with Marcela Gómez and her firm for years on several clients, and in each case, she has been a trusted and valuable addition to our team.”
The statewide alliance was formed to provide blanket geographic coverage for products and issues in Tennessee. Since its inception, the alliance has worked with BlueCross® BlueShield® of Tennessee on communications efforts related to the Affordable Care Act and the Tennessee Association of Grocers & Convenience Stores to advocate for wine in retail food stores. National organizations PhRMA and the American Academy of Ophthalmology have also worked with the alliance to bring their messages to Tennessee.
Hispanic Marketing Group was founded in 2002 and is the leading full-service bilingual and bicultural marketing and communications agency in Middle Tennessee, providing strategic counsel and services to consumer, corporate, nonprofit and other clients. The Nashville Post has named Hispanic Marketing Group one of “25 Emerging Companies in Nashville.”
Gómez, a native of Bogotá, Columbia, has worked with clients in diverse industries, including sports, transportation, education, government, finance and health care. She is very active in the Nashville community, and she currently serves on the board of directors for the Tennessee Latin American Chamber of Commerce. In 2007, she was recognized by the Nashville Business Journal as one of the city’s “30 Women of Influence.”
“I look forward to working with some of Tennessee’s most highly respected agencies as a member of the alliance,” said Gómez. “This relationship gives Hispanic Marketing Group some exciting new opportunities to reach a much wider demographic.”
Gómez has worked with MP&F on clients including the Metro Nashville Airport Authority, Nashville Electric Service, the Metropolitan Planning Department, Tennessee State University, the Metropolitan Transit Authority, the Nashville Area Chamber of Commerce’s Partnership 2010 initiative and Job Corps.
MP&F, which celebrated its 25th anniversary last year, is the state’s largest PR firm and maintains a field office in Washington, D.C.
The Carter Malone Group LLC (CMG) is a full-service public relations, marketing and advertising firm, located in Memphis, Tenn. CMG provides creative, dynamic and credible integrated marketing communication strategies that enhance clients’ business objectives. CMG is a minority-owned firm with a diverse client list.
Moxley Carmichael is a full-service public relations company based in Knoxville, Tenn. The firm’s client list includes leading companies and organizations in East Tennessee and beyond, including Pilot Flying J travel centers, PetSafe, U.S. Cellular and Ruby Tuesday. It serves clients on a local, regional and national basis.
Each of the independently owned agencies has continued to maintain existing clients and pursue clients needing help from a single agency; but the alliance has presented previously unavailable opportunities for businesses and organizations seeking help from a cohesive, statewide communications team with strengths in all local markets.